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But do we need to know this stuff or does it fall into the realm of useless but interesting trivia?
Given that Mac people are 7% more likely to snack on salty chips than PC people perhaps there may be just one marketing add-on for retailers; a packet of crisps with each new Apple Mac.
The trick is to make sure these salty snacks are of the vegetarian variety as Mac people are 80% more likely to be vegetarian than PC people.
While on the subject are off beat research and statistics consider the scientists who have just developed software that tells dirty jokes.
More specifically, these research hours have produced a system that recognises a particular type of double entendre - the "that's what she said" joke. Apparently these TWSS are innocent sentences can be transformed into lewd utterances by appending just four short words.
The scientists describe their challenge as a"hard natural language understanding problem". The late Benny Hill could have made a joke out of this utterance for a starter but would not have been impressed with the software nor the money spent on it.
Next up a sarcasm detecting device?
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