Recent Endorsements

You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Saturday, 15 October 2011

The Future - Innovation In The Office 1969

James Bourke - BBC

How business innovation and work culture development was perceived in 1969. Oh, for the quiet, uninterrupted work-space!  Maybe the current remote working culture has much to commend it.

Thursday, 13 October 2011

Attack Of The 'Munchies'. How Businesses Devour Content

This infographic based on the Buyersphere report provides a mouthwatering sample of B2B practice. The 'content fillings' are revealing with the importance of the company web site being reinforced.

Click on the image to see the larger version

LinkedIn has doubled in importance in the space of the year and even for those who shy away from onion rings, pressing the flesh at offline events and seminars remains important.  That said, online events and seminars (webinars) have shown the greatest gain in business content interest, up 17% on 2010.

Whichever way you look at it, the B2B content burger just got bigger.

The survey was conducted in the UK and Europe with a range of companies, varying in size and profile. IT and manufacturing equipment were the most common types of purchase made recently but the Italians were purchasing more consultancy services, property/land and support services than other countries
Source - Buyersphere report
40% of buyers used social media at some point in the buying process

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Tuesday, 11 October 2011

Rugby And Oil

This past week has seen two significant events in New Zealand. The first being the quarterfinals of the Rugby World Cup in a nation that is mad about the sport.

The second is grounding of a large container ship offshore from a pristine area of foreshore and the resulting environmental disaster caused by leaking oil.

Given the environmental concerns one would have thought that oil would be thicker than water, or in this case, sport.

A snapshot of social media, in this case Twitter shows how one concern has outstripped the other. The chart below demonstrates the topic interest in New Zealand, midday on October 11th. Rena is the name of the ship that ran aground. Rugby topics are highlighted in yellow.

Not surprisingly it is the environmental agencies such as Greenpeace and Bird Rescue who are the most vocal and being a month out from a general election the Green Party is also using the opportunity to push its message.

Topic Cloud
Even more interesting is the cross connection between conversational topics as can be seen in this visual chart from Social Collider which mapped 2,317 conversations

Click on the image to see the larger chart
The SocialCollider reveals cross-connections between conversations on Twitter. Particles are mapped two dimensionally based on their position in time (vertical axis) and search query ID (horizontally).

Search results of each query are automatically connected vertically via smooth, curvy B-splines in the same color. If results from different queries are somehow related a spiral is first drawn around the older particle but will eventually connect the other related particles horizontally.

The size of the spiral corresponds to the number of cross-connections the related message/tweet has accumulated.

Posts that didn’t resonate with anyone just connect to the next item in the stream. The ones that did, however, spin off and horizontally link to users or topics who relate to them, either directly or in terms of their content.
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