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Simon Beardow - Deputy Director, British Council, Vietnam

Monday, 24 January 2011

Welcome To The Twitterverse


According to Quantcast, Twitter.com saw a leap in US traffic from under 30 million users a month to nearly 80 million from September 2009 to December 2010, a growth which has changed the landscape of Twitter applications in many ways.



There is a huge galaxy of applications and services orbiting the Twitter core. So numerous are they that it is difficult to wade through the plethora of widgets, apps and services that do almost anything you desire.

The infographic is a single visualisation  designed to inform brands, individuals and organizations about the thousands of Twitter applications available today.

It highlights applications in 19 different rings ranging from branding and geolocation to Twitter search and marketing.

Ring 2: Geographics
Ring 3: Interest Graph
Ring 4: Dashboard
Ring 5: Event Management
Ring 6: Live Streaming
Ring 7: Geo Location
Ring 8: Relationships
Ring 9: Marketing and Advertising
Ring 10: Rich Media Ring 11: Communication Management
Ring 12: Research and Analysis Ring 13: Stream Management
Ring 14: Mobile Applications Ring 15: Trends Ring 16: Social CRM
Ring 17: Influence and Resonance
Ring 18: Twitter Search
Ring 19: Causation

Download a high resolution version of the Twitterverse infographic here.

Paul Fabretti points out that this graphic shows just how important these peripheral services have become to the core application.

"Understanding how effective API’s can be is to understand why Twitter has grown so significantly – give people (developers in this case) the freedom to use you/your service to create things of value for them is a sometimes invaluable thing to do."

And if you haven't already done so, visit oneforty for social media tools that may be of use to you and your business.
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Sunday, 23 January 2011

Make Me An Offer

A Groupon by any other name still smells as sweet.  Now one of the Web's biggest players is taking on the market leader and with its huge resources it should be an interesting battle.

With new CEO Larry Page at the helm we should see more passion and slightly less arrogance from Google and even more inspired innovation.

When Google's recent $6 billion bid for Groupon spluttered to a halt folks wondered what would be next.  Well now we know.

According to a report in Mashable Google Offers is the new kid on the discount coupon block.  Google's own fact sheet send to businesses claims that " Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email”
Google Offers Fact Sheet



The daily deal competitve lanscape is becoming increasingly crowded and it will be interesting to see what impact Google's announcement has on Groupon's recently announced $15billion IPO?

Google has also responded to Mashable when asked for confirmation about their Offers trial:

“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”

And so shall we.
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