Recent Endorsements

You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Thursday, 28 July 2011

Classic Google

This from The Poke.  Click on the image to see the larger version

Wednesday, 27 July 2011

Ex Googlers Get More

Click on infographic for larger version

Clearly when it comes to venture capital, ex-Googlers fare best. Spare a thought for the struggling ex-Facebook staffers who have not managed to secure anywhere near the same level of funding.
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Tuesday, 26 July 2011

Dog Dung Data Means There's Money In Muck

Owning a pet comes with certain responsibilities and none more so than in the state of Tennessee where dog owners are not only expected to clean up 'doggy-dos' on the street, but also submit a DNA sample from their canine's saliva to a worldwide database.

And should someone comes across an unscooped pile, they take a sample, mail it to BioPet Vet Lab in Knoxville where a DNA match identifies the offender and its owner.

The aptly named system, Poo Prints, charges $29.99 for the swabbing kit, $10 for a vial to hold the samples and $50 for the lab anaylsis which is usually completed within two weeks.

According to BioPet Vet Lab CEO Tom Boyd, “The problem of pet owners not picking up after their pets is tearing apart communities. It’s no wonder that Consumer Reports lists ‘dog poop’ as one of the nation’s top ten personal gripes. We used our research in animal DNA identification systems to help provide community leaders with a tool to bring peace back to the neighborhood.”

He goes on to say that he sees his system as a benefit for the nation's health: "In the United States alone, the nation’s 73 million dogs generate approximately 6.3 billion pounds of waste annually. Approximately 40%, or 2.5 billion pounds, is never picked up by owners. Indeed, dog feces is a bacterial breeding ground of diseases that are especially dangerous to children and others with weakened immune systems."

One wonders if this database system would crash under the 'weight of evidence' if they ever tried to roll it out in France!

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