Recent Endorsements

You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Wednesday, 14 July 2010

Now The Technically Challenged Can Build Apps

Want to build Apps but not sure how to do it? 

Here is an opportunity for the "technically challenged", that is those of us who are not developers, to build apps with ease.

Google has just announced the release of App Inventor for Android.  The burning question though is whether this Google Labs Project will remain in the lab or realise its potential  and revolutionise the web?

As it has access to a GPS-location sensor, you can build apps that know where you are. It's drag & drop making the app creation process very simple. These are a couple of the pluses, as is the ability to use this tool for educational purposes. 

The downside is that the market for Android Apps is now likely to be swamped by inane apps which will make it difficult to sort the wheat from the chaff.

To begin one needs to sign an online form to register interest.

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The Millenials - Happy To Share

Perhaps best known by their previous moniker GenerationY, the Millennials are confident, connected and open to change according to Pew Internet Research. So who are they?

They are teenagers and those in their twenties who are starting to experience the realities of adulthood.  Their liberal values make them receptive to change and new experiences.  In the States their ethnic and racial diversity is more pronounced than previous previous generations and they are the best educated.

They are also avid users of social media and recent research  Facebook and Twitter indicates that they do not intend to change their online sharing habits.

Online 29% of those polled thought they would grow out of "their use of social networks, multiplayer online games and other time-consuming, transparency-engendering online tools".

The Millenials willingness to remain as ambient broadcasters as they age is good news for digital marketers as they will continue to disclose personal information through their online networking and this will drive strategy.
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