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You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Thursday, 18 November 2010

A Partnership With Fizz - Facebook and Coke


If you are on the look out for other creative winners in digital media also take a look at the Bees Award finalists and winners.
Categories included:
Best 140 Characters Message (SMS, Tweet)
  • Best 140 Characters Message (SMS, Tweet) 
  • Best Use of Micro-Blogging Platform
  • Best Use of Social Media Platform
  • Best Use of Mobile
  • Best Relationship with Blogs
  • Best Conversation with Customers / Engagement
  • Best Use of Alternative Tools
  • Best Use of Media Press Room
  • Best Social CRM / Analytics
  • Best Copywriting
  • Best Art Direction
  • Best Innovation
  • Best Student Work
  • Best Campaign
  • Agency of the Year
  • Client of the Year
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'Nuff Churp In Your Tweets?

Putting bloggers and advertising in contact with each other and making money in the process of so doing is not a new occurrence.

EBuzzing does this quite successfully and now there is a Asia-Pacific equivalent, Nuffnang; the brainchild of a London School of Economics graduate, Cheo Ming Shen.

Mr Cheo has expanded his operation still further to promote similar advertising relationships using Twitter and Facebook.

Enter Churp Churp  which at this stage is only open to Singaporean and Malaysian residents.





In both cases the power of social media Influencers is being harnessed to deliver product information.

Not content with these two online platforms the entrepreneur and his company has also built Jipaban which claims to be South East Asia's largest online mall with 86 stalls and more than 3,000 products.

In a BBC Interview he says "he is fortunate to be able to do this and is wary of Singapore's attempts to create more self-starting entrepreneurs through government grants. He believes they could deter genuine business models with scope for development.

Instead, he fears that the schemes have the potential to "cultivate a group of people who just come up with ideas…for funding and they think: with this funding I can run off my crazy 're-invent the wheel' kind of ideas."

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Wednesday, 17 November 2010

Mixed Reviews For Facebook's "Non-Email"

Mark Zuckerberg, Hail Caesar!
In an earlier post we revealed that Facebook has plans to launch a competitive email platform.

There have been very mixed reviews of Facebook's new "email" system since its announcement by CEO, Mark Zuckerberg.

"Emailing by Facebook? Good luck" says the Guardian who describe it as fiendishly tricky.

Forbes describes it as a "big deal for business" and  social media in general as "the next big thing to improve productivity".

Gizmodo has the most practical analysis detailed the system as having every email, text, and chat in one place.

Facebook's stated aim is to automatically deliver messages where it thinks a user is most likely to see them, create a unified history of the messages, and filter the threads by relationship with the sender to create a Social Inbox.

But if the complexity of Facebook's new non-email system floors you, why not do the next best thing and follow comedian Jimmy Kimmel's advice in the video below; celebrate  "National Unfriend Day".




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Monday, 15 November 2010

Project Titan - Elder Gods Thrust Aside?

Email-me-buttonIn Greek Mythology, the Titans were a race of powerful deities that ruled during the legendary Golden Age.

These Elder Gods was eventually overthrown by a race of younger gods, the Olympians and it could well be that we are about to see a younger upstart replace an establish "older god"?

Techcrunch is reporting that Facebook's fully-fledged, web-based email client (unofficially referred to internally as its “Gmail killer”) will be announced this Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.

With more than 500 million members the inroduction of a personal email service will lay down a powerful challenge to  Gmail, Hotmail and Yahoo! Mail.

Hotmail is the current market leader with 361.7 million users as of September. Next is Yahoo! with 273.1 million users and Gmail has 193.3 million (source Comscore).

Facebook and Google have been having an ongoing spat over data sharing and this extends to Silicon Valley engineering talent.

According to media reports:

Google last week blocked Facebook from importing Gmail contact information over the Palo Alto, California-based social network's refusal to reciprocate and share data about its users.

And The Wall Street Journal reported that Internet search king Google, in a bid to stem defections to rival technology firms such as Facebook, has given all of its 23,000 employees a 10 percent pay hike.

Google has every reason to feel insecure over the Titan project as Facebook will hit the email ground running, thanks to the size of its membership, which in the classical sense is truly titanic.



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