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Friday, 1 February 2013

Stop The Spread Of Vacationitis

The Hilton and The Onion; hardly a marriage made in heaven one would think, but based on this innovative campaign one would be wrong.

Onion's creative arm, Onion Labs have partnered with the hotel company to produce a web site that encourages a worker to diagnose their ills and recommends vacations as a 'prescription'.

The Urgent Vacation Centre also features the 14 symptoms of Vacationitis and a plea to stop the spread of this malignant disease.

I can particularly emphasise with the malady 'Acute Retinal Monitoritis' !  The viewer has the ability to download a large or small version of each symptom for their office cubicle or share same through social media.

Yellow Post-It Fever doesn't look too pleasant either.

According to the New York Times, more than a third of the business of Hilton Hotels and Resorts is generated by leisure travelers.  The new campaign is directed at them, said Andrew Flack, vice president for global brand marketing.

“We are particularly targeting working professionals. It’s becoming harder and harder to switch off work, harder for people to think about and plan vacations. This time of year is popular for people to plan vacation travel. When they come through Christmas, they think ahead for the year, think about where they might go.”

It all goes to prove that when it comes to advertising a little humour goes a long way; in this case hopefully a long way away from a cluttered desk and a frenetic office.

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Monday, 28 January 2013

What's Hanging On The Vine?

Well not very much really.  As most people know Twitter recently launched its video clip service - Vine. To quote their blog "a new mobile service that lets you create and share beautiful, short looping videos. With Vine, capturing life in motion is fun and easy"

So  what are people posting? If you have a look at Vinepeek you can see the clips on their unmoderated service.
Source: VinePeek
Lot's of 'foodie' clips, warm cuddly pets, a guy who got 'in the money' and the occasional flash of the unsavoury.  it didn't take long for pornographers to realise the potential of Vine as Mashable  reports. So what's hanging on the vine might be not what you expect.

At least with Vine you now have the choice of sharing your communication on Twitter using 140 characters or with a six-second GIF-like looping video.  Available in Apples App store but no Android version that I could find?
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