Recent Endorsements

You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Tuesday, 6 September 2011

A Big Slice of Apple


So what's inside the Apple iPhone 4 and what do its components cost?  Considering that Apple does not manufacture these mobile devices themselves it makes this breakdown revelation from the Economist even more interesting.

Apple's margins on a phone that retails for an average rice of $US 560 is impressive.  No surprise then to learn that Apple recently became (albeit briefly) America’s biggest publicly quoted firm.  Exon Mobil has since taken back this stock market position from the tech company.

All of this shows just how important our digital world has become to the world economy and why most share traders follow Steve Job's health bulletins with great interest.
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Sunday, 4 September 2011

The Growth of Social Media

A couple of interesting observations can be made from this chart, recently release by Search Engine Journal:
  • 75% of brand “likes” are coming from advertisements 
  • Mobile access to Facebook accounts has grown 200% in a year.
  • The 50-64 Age demographic have recorded the sharpest rise in growth over two years
  • 80% of companies use social media for recruitment and 95% of them use LinkedIn

Click on the Infographic to see the larger version

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