Recent Endorsements

You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Saturday, 23 July 2011

PC Notebooks Collapse

There has got to be concern in HP today as securities and investment banking firm Jefferies placed a hold rating on the company following the dramatic decline in their PC Notebook sales.

The overall growth in PC Notebooks is also stagnant whereas Apple's iPad continues to soar.

Friday, 22 July 2011

T Commerce - Future Tweet?

For some time people have been asking, how will Twitter make money? Apart from advertising what else is on the horizon for Twitter?  It would seem that T Commerce might be one option.

Here are a couple of examples the Twitter CEO gives:

"When the Google IO conference was taking place, they tweeted the morning of the opening of the conference, 'Hey, you know, 100 tickets left, 550 bucks a piece, use this promotion code,' and then I think 11 minutes later tweeted, 'Sold them, thank you,' you know, $55,000 with one tweet in 13 minutes."

"The San Diego Chargers tweeted on a Saturday afternoon, 'We need to sell a thousand more tickets so the blackout can be lifted in San Diego tomorrow,' and 40 minutes later tweeted - or I think 40 minutes later or so tweeted, 'Sold those'."

If they can grab a share of a sales tweet the future of the company should be rosy.

Click here to see the video

CEO of Twitter, Dick Costolo, explains the company's business model.

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Thursday, 21 July 2011

Twitter Global Pulse - The Japanese Earthquake

Twitter's visualisations show the flow of information (tweets) during major events; in this case the recent Japanese Earthquake.  There was a 500 percent increase in Tweets from Japan as people reached out to friends, family and loved ones in the moments after the earthquake.

The first clip shows the volume of @replies traveling in and out of Japan in a one-hour period just before and just after the recent earthquake.

Replies directed to users in Japan are shown in pink; messages directed at others from Japan are shown in yellow

The next clip shows the worldwide retweets of Tweets that originated in Japan, showing the spread of information from original Tweets through those who pass them on to others.

Senders’ original Tweets are shown in red; Tweets retweeted by their followers in the hour after the event are displayed in green.


Source - Twitter Blog

Sunday, 17 July 2011

Odeo Dough - Twitter Turns Five

From a simple idea five years ago Twitter has grown into a worldwide social media phenomenon with 220 million account holders.

When Jack Dorsey and Biz Stone of the Odeo team came up with the idea for a status update system in January of 2006, they had to call it 'Twittr" as the domain name they really wanted was owned by a birding enthusiast.

All that as they say, is bird seed under the bridge now that Twitter is producing some 350 billion tweets daily. Considering they had just 224 tweets on launch day this is not a bad effort, Compare these figures to those Google+ are crowing about, delivering one billion items daily and Facebook who are sharing four billion items.

It took Twitter sixteen months to sign up the first 600,000 accounts and now they are achieving  the same volume in just one day.

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