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You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Friday, 6 April 2012

The Early QR Code Catches The Worm

Want to capture the attention of those busy commuters and convince them to shop with you?  Here's what Tesco did in Korea, redefining the meaning of 'grocery shopping' for today's generation.

Using Smartphone technology it is providing QRCodes for items. A quick scan of a mock supermarket shelf (the poster version) puts the product into the virtual shopping basket.  Once the shopping list is complete he or she pays for it online and the products are delivered to the home.

No more standing in Supermarket queues and being kneecapped by errant trolleys for these savvy shoppers. The virtual grocery stores are to be found in subway stations and similar location where traffic is heaviest.

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