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Tuesday, 23 August 2011

Advertising Gets The Wobbles

The Pudding Face web site
Pudding power never looked so good.

The somewhat-famous Jello Pudding Face web site which monitors the mood of global tweets, has been up-scaled to a large interactive sign board on the corner of West Broadway and Grand in New York City.

When the mood of the world's tweets starts to plummet the site uses Twitter to give away pudding to reverse the trend.

Masterminded by the CP+B agency (Crispin Porter + Bogusky) in Boulder, the Jello promotion aims to keep America smiling, which is no small task in these tough economic times.

When frowns :-(  start to outnumber the smiles  :-)   the red light at the bottom of the screen flashes and Jell-o begins giving away free pudding through its @Jell-OMoodMeter Twitter account. 1,051 tweets have been sent form this Twitter account which probably translates into a similar number of free puddings?

The face in the animatronic billboard is that of  Ian Hart, a former copywriter at Crispin who has recently shifted to BBH. His surprised reaction to the billboard (which just happens to be around the corner from his office) can be seen here.

The campaign demonstrates just how innovative and seamless digital technology has become; social media, sentiment analysis and now projection on to a city street through digital sign boards.




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