Showing posts with label 2011. Show all posts
Showing posts with label 2011. Show all posts
Wednesday, 4 January 2012
Thursday, 29 December 2011
Wednesday, 28 December 2011
Social Commerce Psychology
Or as Paul Marsden of Socialcommercetoday puts it, "Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy, as opposed to merely deploying social commerce as a set of tactical tools."
Summarised these heuristics are as follows:
- Social Proof
The Rule: ‘Follow the Crowd’ - Authority
The Rule: ‘Follow the Authority’ - Scarcity
The Rule: ‘Scarce Stuff is Good Stuff’ - Liking
The Rule: ‘Follow those You Like’ - Consistency
The Rule: ‘Be Consistent’ - Reciprocity
The Rule: ‘Repay Favours’
 |
| Click here for a larger version |
Tuesday, 27 December 2011
The Difference Between A Brand And A Product
 |
| Brand (left) & Product (right) |
Saturday, 17 December 2011
A Social World
 |
| The daily social activity of various social networking sites Original Source: XKCD.com |
As the article at DailyInfographic remarks: "Not surprisingly, the ubiquitous Facebook sprawls across the top of the map, dwarfing its neighbors, and leading to the “Northern Wasteland of Unread Updates.” A place I have been, many times."
Friday, 16 December 2011
Chicken Blood and The Geek Evolution
The humble origins of the term "geek" includes a reference from the 1500's to someone who could be regarded as food and three centuries later, to biting the heads of live chickens.
The evolution of the term is therefore a mystery as the modern Geek tends to fuel up on snacks and Cola, forgoing the primeval pleasure of chicken blood dribbling down their chins.
The first reference to technology and the cultural context came in the 1950's as this chart from Flowtown reveals.
Unfortunately though there is a serious gender imbalance in this infographic and female geeks are not acknowledged.
The evolution of the term is therefore a mystery as the modern Geek tends to fuel up on snacks and Cola, forgoing the primeval pleasure of chicken blood dribbling down their chins.
The first reference to technology and the cultural context came in the 1950's as this chart from Flowtown reveals.
Unfortunately though there is a serious gender imbalance in this infographic and female geeks are not acknowledged.
Tuesday, 6 December 2011
Time Wasting with HTML5
Daniel Puhe is a freelance creative developer based in London, with a love for cutting-edge interactive experiences.
If you in the middle of a long and tedious telephone conference call perhaps a 'play' with one of his creations might help.
The Sticky Thing in HTML5 relieves the boredom. Use the options to adjust the gravity and stickiness of the Pink Thing.
Or try out Space Noodles; especially for those who were fans of Op Art in the Seventies.
If you in the middle of a long and tedious telephone conference call perhaps a 'play' with one of his creations might help.
 |
| The Sticky Thing |
Or try out Space Noodles; especially for those who were fans of Op Art in the Seventies.
 |
| Space Noodles |
Sunday, 4 December 2011
Tuesday, 29 November 2011
Just When Is The Internet Awake?
The circles above are sized according to the number of broadband subscribers in each country, as measured December 2009 - June 2011.
See the full interactive presentation here.
Friday, 18 November 2011
Beta and Beta
Here's the rub; Google Music was launched around the world yesterday with much fanfare but trying using it and you will join the majority of the global population in getting this message.
Google music offers some 13 million songs to the lucky few who can access it but does not have affiliation with one of the major labels - Warners. Despite this, it aims to gazump Apple and Amazon and take the lead in the online music market.
It will be up to Google's Android services to match iTunes as music is stored on the Cloud rather than on your own device. As a user you can can store up to 20,000 songs on Google's cloud servers and you will be able to share any songs you have purchased with friends on the Google+.
The cost of a song is US 99 cents and if you are an artist you can create your own space on Google Music and sell direct to the public. That is, if they are in the USA.
It will be up to Google's Android services to match iTunes as music is stored on the Cloud rather than on your own device. As a user you can can store up to 20,000 songs on Google's cloud servers and you will be able to share any songs you have purchased with friends on the Google+.
The cost of a song is US 99 cents and if you are an artist you can create your own space on Google Music and sell direct to the public. That is, if they are in the USA.
Tuesday, 8 November 2011
Friday, 4 November 2011
Saturday, 29 October 2011
First A Wave And Now Barely A Ripple
How was your Google+ post shared and how influential was it?
Google have just introduced Ripple which graphically displays how Google+ post activity unfolds.
Another nice touch is the ability to see how these conversation develop over time by clicking on the 'watch the spread of this post' icon.
Towards the bottom of the screen are the influencer and demographic charts.
To get started, just find a public post that interests you, and select “View Ripples.” From there you can replay its activity, zoom in on certain events, identify top contributors and much more. Remember a public post has to have been shared to create a "Ripple"
Google have just introduced Ripple which graphically displays how Google+ post activity unfolds.
Another nice touch is the ability to see how these conversation develop over time by clicking on the 'watch the spread of this post' icon.
To get started, just find a public post that interests you, and select “View Ripples.” From there you can replay its activity, zoom in on certain events, identify top contributors and much more. Remember a public post has to have been shared to create a "Ripple"
Here is another method, albeit more convoluted than the above. Follow these steps:
- Go to your post and select "link to this post"
- Copy characters after "/posts/"
- Go to this url: https://plus.google.com/ripples/details?activityid=HotNjLexB1u and replace activityid parameter value with your post id.
Friday, 28 October 2011
How to 'Socialise' Your Brand
It not a question of simply regurgitating your content into social media. As this infographic shows, the top brands create original content for their social media.
A recent study by Weber Shandwick and Forbes Insights shows that internal focus and consistency of vision are areas where substantial improvement must be made by most brands.
Most executives are still looking outwards to external forces - winning the approval of the right media, achieving a target number of “Likes” on Facebook and dominating coverage of certain topics. As a result most organizations still struggle to build a brand with a distinctive social identity.
Global brand executives believe that sociability is growing rapidly as a contributor to a brand’s overall reputation, from 52 percent today with a projected estimate of 65 percent three years from now, according to the report.
Yet, a large majority (84 percent) report that their brand’s sociability is not yet up to world class brand standards, despite the fact that nearly all of them (87 percent) say they have a social media brand strategy.
Key Takeaways:
View the report's Executive Summary
A recent study by Weber Shandwick and Forbes Insights shows that internal focus and consistency of vision are areas where substantial improvement must be made by most brands.
Most executives are still looking outwards to external forces - winning the approval of the right media, achieving a target number of “Likes” on Facebook and dominating coverage of certain topics. As a result most organizations still struggle to build a brand with a distinctive social identity.
Global brand executives believe that sociability is growing rapidly as a contributor to a brand’s overall reputation, from 52 percent today with a projected estimate of 65 percent three years from now, according to the report.
Yet, a large majority (84 percent) report that their brand’s sociability is not yet up to world class brand standards, despite the fact that nearly all of them (87 percent) say they have a social media brand strategy.
Key Takeaways:
- Put your brands in motion: World class companies do more than build an inventory of social media tools. They apply their tools in more social ways than the average global company. For example, they are 44 percent more likely to offer brand-related mobile content, 43 percent more likely to participate in “check-in” apps, 41 percent more likely to do proximity marketing and 40 percent more likely to have their own branded YouTube channel.
- Integrate or die: World class organizations are much better integrators of brand personality — they are nearly twice as likely as other organizations to have a consistent brand personality across all social and traditional media channels and are much more likely to include a social media element to their traditional print or broadcast messaging.
- Make social central: 61 percent of world class brands have a dedicated social media strategist or manager, vs. 41 percent of all global brands. According to one global executive respondent, “The most important thing we can do is to centrally plan social media activities across all channels to amplify key messages.”
- Listen more than you talk: World class companies fine-tune their messages to customers and integrate what is on their fans’ minds into their brand stories. Nearly twice as many world class brands have changed a product or service based on fan recommendations compared to the average global brand.
- Count what matters — meaningful engagement: World class brands place more weight than other brands on their number of contributors when measuring social media effectiveness. Social contributors are ranked #1 by world class companies but #6 by other companies as a key metric.
- Think global: Executives managing world class brands consider global reach as important as customer service as a driver of corporate reputation while the average global executive ranks global reach last.
- Go outside to get inside: World class companies are nearly twice as likely as average global companies to engage outside support to measure their brand’s social performance.
- Be vigilant: To protect their social brand integrity, world class brands are always on high alert. They are 85 percent more vigilant since Wikileaks has been in the news and are 58 percent more likely to be concerned about privacy violations.
View the report's Executive Summary
Tuesday, 25 October 2011
Web Site Of The Month - UNIQLO Innovation Project
The UNIQLO Innovation Project site is stylish and effective with stripped back Japanese design elements. The icon design is particularly effective.
Friday, 21 October 2011
Swearing to Do Good
Most people who who live in a family situation are very familiar with the concept of a 'swear jar'. Being hit in the pocket tends to rapidly focus language away from the profane. Here's a clever adaption of this principle.
Charity SWEAR BOX
The brainchild of James Dow and Jay Gelardi, Charity Swear Box aims to convert the foul to the beneficial. It is a decidedly novel way of using Twitter content and converting it into a not for profit donation.
Charity Swear Box is constantly on the look out for naughty swear words on Twitter. Simply enter your Twitter name in the search box on the site's homepage and they will check all your past twitterings for any sign of a swear word.
These are added up and and Charity Swear Box then suggests an amount to donate to your favourite charity.
Recipient charities currently include UNICEF, PETA and WWF amongst other worthy causes, and they are on the look out for more to add to the list.
There are those who believe that swearing the workplace is a positive thing. In 2006 university research culminated in a paper "Indecent influence: The positive effects of obscenity on persuasion".
Apparently dropping an expletive at the beginning or end of a speech significantly increases the "persuasiveness of the speech and the perceived intensity of the speaker". It does no damage to your reputation either, according to the report's authors.
What could these findings mean for business tweets I wonder, and by extension, the coffers of the Charity Swear Box?
Most social media does not have a check-box to report swearing in posts, or to filter out the profane. Facebook's former reporting screen was one such example. Twitter also shies clear of make any judgment on swearing.
Maybe the final word in the swearing debate should go to Mark Twain who said "Under certain circumstances, profanity provides a relief denied even to prayer".
Have Your Say: Is swearing acceptable in social media?
Charity SWEAR BOX
The brainchild of James Dow and Jay Gelardi, Charity Swear Box aims to convert the foul to the beneficial. It is a decidedly novel way of using Twitter content and converting it into a not for profit donation.
Charity Swear Box is constantly on the look out for naughty swear words on Twitter. Simply enter your Twitter name in the search box on the site's homepage and they will check all your past twitterings for any sign of a swear word.
These are added up and and Charity Swear Box then suggests an amount to donate to your favourite charity.
Recipient charities currently include UNICEF, PETA and WWF amongst other worthy causes, and they are on the look out for more to add to the list.
There are those who believe that swearing the workplace is a positive thing. In 2006 university research culminated in a paper "Indecent influence: The positive effects of obscenity on persuasion".
Apparently dropping an expletive at the beginning or end of a speech significantly increases the "persuasiveness of the speech and the perceived intensity of the speaker". It does no damage to your reputation either, according to the report's authors.
What could these findings mean for business tweets I wonder, and by extension, the coffers of the Charity Swear Box?
Most social media does not have a check-box to report swearing in posts, or to filter out the profane. Facebook's former reporting screen was one such example. Twitter also shies clear of make any judgment on swearing.
 |
 |
Have Your Say: Is swearing acceptable in social media?
Tuesday, 18 October 2011
How Content Helps SEO
Still struggling to get your product or service high in the search rankings? This infographic from Brafton might help.
Saturday, 15 October 2011
The Future - Innovation In The Office 1969
How business innovation and work culture development was perceived in 1969. Oh, for the quiet, uninterrupted work-space! Maybe the current remote working culture has much to commend it.
Subscribe to:
Posts (Atom)