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Monday, 15 November 2010

Project Titan - Elder Gods Thrust Aside?

Email-me-buttonIn Greek Mythology, the Titans were a race of powerful deities that ruled during the legendary Golden Age.

These Elder Gods was eventually overthrown by a race of younger gods, the Olympians and it could well be that we are about to see a younger upstart replace an establish "older god"?

Techcrunch is reporting that Facebook's fully-fledged, web-based email client (unofficially referred to internally as its “Gmail killer”) will be announced this Monday during Facebook’s special event, alongside personal email addresses for users.

With more than 500 million members the inroduction of a personal email service will lay down a powerful challenge to  Gmail, Hotmail and Yahoo! Mail.

Hotmail is the current market leader with 361.7 million users as of September. Next is Yahoo! with 273.1 million users and Gmail has 193.3 million (source Comscore).

Facebook and Google have been having an ongoing spat over data sharing and this extends to Silicon Valley engineering talent.

According to media reports:

Google last week blocked Facebook from importing Gmail contact information over the Palo Alto, California-based social network's refusal to reciprocate and share data about its users.

And The Wall Street Journal reported that Internet search king Google, in a bid to stem defections to rival technology firms such as Facebook, has given all of its 23,000 employees a 10 percent pay hike.

Google has every reason to feel insecure over the Titan project as Facebook will hit the email ground running, thanks to the size of its membership, which in the classical sense is truly titanic.

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