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Monday, 12 January 2015

Who Is Using What In Social Media?

% of online adults who use the following social media websites, by year

Some interesting findings from a recent Pew Research survey.  Five key revelations:

  1. Facebook remains that most preferred site although its growth has slowed quite dramtically.
  2.  Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites
  3. Men now use Twitter more than women.  The reverse was true in 2013.
  4. More women (77%) than Men (66%) use Facebook
  5. While LinkedIn is showing strong growth more than 60% use it infrequently

Frequency of social media site use

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