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Tuesday, 22 April 2014

11 Ideals That Will Change Your Communications

What is the optimum length of time for a presentation to clients? How long should we make make our company video?

These are just two of the questions that are answered in recent collated statistics from a variety of reputable online sources.

Here are eleven statistical findings that should guide your online and offline communications:

  1. The ideal length of a tweet is 100 characters
  2. The ideal length of a Facebook post is less than 40 characters
  3. The ideal length of a Google+ headline is less than 60 characters
  4. The ideal length of a headline is 6 words
  5. The ideal length of a blog post is 7 minutes, 1,600 words
  6. The ideal width of a paragraph is 40-55 characters
  7. The ideal length of an email subject line 28-39 characters
  8. The ideal length of a presentation is 18 minutes
  9. The ideal length of a web page title tag is 55 characters
  10. The ideal length of a domain name is 8 characters
  11. The ideal length of a YouTube is 3 to 3 1/2 minutes
And yes, I am aware that the headline for this post is seven words rather than six and that the content is less than  1,600 words; both of which are less than 'ideal'.  But we need to remind ourselves that 'ideals' are not absolutes.

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