Will This Online Video Company Survive?

Finding a market niche in the online world is tough going but Howcast seems to be surviving.  Forming alliances with the big boys such as Yahoo!, AOL, Hulu and Microsoft's MSN has certainly helped.

Howcast streams over 25 million videos a month and was founded by Jason Liebman (pictured) a former Googler.

Approaching two million downloads across iPhone, iPad, Android, and BlackBerry phones, Howcast claims to be "the #1 mobile app for instructional content - wherever you are".

The are some offbeat "how to" topics waiting to be discovered and shared. These include:

• How To Survive a Bear Attack
• How To Pick a Karaoke Song If You Can’t Sing
• How To Stop Blushing ( presumably after the bear attack?) and
• How to Walk in High Heels
  

How To Survive a Bear Attack on Howcast

Its "How to Kiss With Passion" has so far proved its most popular, with 20 million views on YouTube. 

300 videos a month are being produced by the company but they are aiming for 10,000 a month.  That's a lot of instructional video to choose from.

My favourite title to date is "How to Stop Eating Crap to Stop Feeling Like Crap", which I would have thought was self explanatory

Related articles by Zemanta

• Howcast, or 'How to Build a New Media Company' (independent.co.uk)
• Five Questions With...Howcast CEO Jason Liebman (newteevee.com)
• Check Out What's Filming At Howcast (businessinsider.com)
• Howcast Launches First How-To Video App for iPad (prweb.com)