Apart from the purely aesthetic reasons, top online brands tend to gravitate towards the same colour palette as this infographic demonstrates.
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| Source: colourlovers.com blog |
And if you really wish to tie your media promotions together, you might also consider using the most popular colours of 2010. By linking key words to the top three hues you stand a better chance of making the visual impression you had hoped for.
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| Source: colourlovers.com blog The breakdown by social media is even more interesting. Using colour preferences made by twitter users, who make use of a tool called 'themelon', it is possible to demonstrate demographic data analysis.  |
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