Modern Modern Media Consumers Participate

This visualisation demonstrates just how significant the participatory nature of the the internet is.

Of the 61% who read their new online, 35 % actually contribute to the creation of the news, commented about it or used to social media to promote it to others.

The other point of interest is that people 'graze' for their news content and this is the nature of the medium.  Only 21% claim to routinely use one site for news and information.

These findings are hardly surprising given the development of the semantic web and the expectation people have to have the news come to them rather than to have to go searching for it.

Modern browsers all have the ability to subscribe to news and interest feeds so once a subscription has been set up the news follows the consumer rather than the other way around.  User 'portals' such as Feedly and aggregator sites and software make the ability to set up a personalised menu even easier.

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