Wearing Thin - Copy Watches, Cops and Cop-Outs

At one stage in my life I had a draw full of watches, albeit a small drawer and a few of the watches were euphemistically titled "copy watches".  One only had to visit most Asian cities a decade or two ago to be propositioned by furtive street vendors who offered you a 'Rolex" for a couple for dollars.

Not only were they bad fakes but their guarantee lasted only as long as its battery life.  After moving up the corporate ladder a real dress watch may be added but that was really the limit of my interest in timepieces as fashion accessories.

So the recent release of the over-hyped iWatches offers no appeal to me at all.  In fact I would go so far as to say that thus far, the whole iWatch movement (pun intended) is a bit of a cop-out.  These are not wearables that dazzle with innovation and I really can't see the point of having an adjunct to my smartphone strapped to my wrist?

While I made an earlier prediction in 2011 that wearables would be a significant megatrend, iWatches were not what I had in mind.  To me these 'wristlets' are examples of the dangers of moving away from innovation to commercialisation; the latest iPhone being another example.

Another example of where technology innovation doesn't quite fit the gadget is the taking of photographs with an iPad.  To see a horde of avid photographers holding their iPad's aloft always reminds me of Charlton Heston holding up the tablets of stone in the Ten Commandments.  The results though are far from similar.

Some wearable tech is moving in the right direction. The BioMan shirt keeps track of your body vitals through a weave of embedded steel threads which transmit data via Bluetooth to another device such as a smartphone.  Great for fitness fanatics but with a more serious capability of alerting your health professional in the event of your 'ticker' playing up.

According to an article looking at the intersection of the fashion industry and technology there were some 14 million such items on the market by the end of 2012 and the prediction is that this number will rise to 171 million by 2016. Another guesstimate from Juniper Research is that there will be 15 million wearable smart devices sold worldwide in 2013, rising to 70 million in sales by 2017.

So to put it succinctly, what is my expectation of the 'wearables' of the future?

I see such devices as being embedded into the Internet of Things and not operating as a standalone body add-on.  For example, my hat turning into a weather station and transmitting data, my clothing adjusting to the climatic conditions during the tropical hear or Arctic cold, better still priming my washing machine form afar to say that grimy work clothes were coming its way.

Wearables that monitor the smells that surround us, eliminating the less desirable. My personal tastegraph influencing such decisions.

Some wearables are  designed in a slightly less serious vein. The Cocktail Making Robot Dress in this video is enough to drive one to drink; quite literally.


Let us also not forget the commercial value of wearables and how they can potentially drive traffic for retailers.  Econsultancy, in collaboration with YouGov, looked at the impact of Google Glass as an example of wearable in-store.

Their key findings were:

• 38% of customers said they would use Google Glass to create a shopping route
• 27% would use Glass to check stock availability
• 22% saw Glass as an opportunity to unlock additional offers and promotions. 
• 70% of women however felt they would be embarrassed wearing such a device and the figure for men who felt similarly disinclined was 54%.

This UK reticence when it comes to wearing Google Glass ties in with other research conducted by Omnibus in May.  In that poll, less than a quarter of those surveyed (24%) said they would consider buying and wearing a pair of Google Glass-es.

It could well be that wearables will have a greater future with enterprises than consumers and Forrester sees this as a more likely trend.  If you doubt their findings look no further than  Motorola's Connected Law Enforcement Officer Of The Future.

Source: Motorola

Which reminds me, I need to get a new battery for my watch.

A Maker of "Things"

The Shoemaker and the Elves
The Brothers Grimm

"The problem is we no longer make 'things'".  So said an unemployed European architect in a recent BBC programme, on the problems of unemployment in that part of the world.

The Manchester City replica jersey that he bought when on a trip to Britain in his teens has a label 'Made in England'.  He challenged his fellow panellists to find a similar football jersey with the same manufacturer's mark today.  Inevitably,. a 2013 version will have 'Made in China' stamped on its label.

It got me thinking about just how important making 'things' were to an economy; as opposed to a country that acts solely as a financial hub and has little or no production of 'real objects'.  Or for that matter, an online hub that produces no real goods and simply trades on the products of others.

It is no coincidence that the most successful country in the Euro-zone is Germany who still have a solid engineering and manufacturing base.  Compare it to Spain where much of production has gone off-shore.  The latter has an unemployment rate that is now hovering around a quarter of its entire population.

I am fortunate to live in country that still produces 'things' that other countries need to sustain their population.  In our case its agricultural products and on the back of this, our economy ticks along even though we are far away from our principal markets.

While it is true that the Internet makes it easy to work from anywhere, and within any time zone, not everyone's profession or trade easily translates into an online opportunity.  My own consultancy and sphere of employment works well across countries but others are not so well off.

The next big challenge to global employment is not the ongoing shift of production to Asia, or even robotics, but rather, the 'Internet of Things'.  Many of those employed in intermediary roles in information technology will find themselves superfluous to requirements, as machines talk directly to machines without the need for human intervention.

This is a trend that is neither going to be halted or gradually fade away. John Chambers of CISCO presents a rosy vision of the future when he says "factor in societal benefits to citizens, communities and countries, as well as consumer benefits, you begin to get a sense for the Internet of Everything’s potential to enable improved quality of life, richer experiences, new capabilities and increased economic value".

He goes on to note "Along with great opportunity, the emergence of the Internet of Everything will present technology, organizational, process, regulatory, cultural, and other challenges".

I would suggest that to be an active participant in the 'The Internet of Things' age one will need to work and live in a society that fosters innovation. We are all aware that economies that are the real drivers of innovation. A sick economy is not conducive to building an environment where employment growth can be built upon the back of innovation.

CTO Scott Morrison writing in an article for Gigacom points out that Apple created an economy around the iPhone "by designing both a platform on which third parties could innovate, and then the means to capitalize on their applications". And by creating this economy all manner of people then had the opportunity to build products and to innovate.

As I wrote in a 2011 post, the emergence of a global data field and machines talking to machines without human intervention creates both challenges and opportunities.

The 'Internet of Things' mean new business models and these will have profound implications for employment.  Smart grids and similar infrastructure utilities will affect all of our lives and by extension, our employment options.

If you are manufacturing the actual 'things' that interconnect then you are on to a winner.  If though, your purpose thus far is to be a technical or bureaucratic intermediary, then a quick course in cheese-making 101 might be your best bet.

Related articles

• We can't let the Internet of Things become the Tyranny of Things [GigaOM]
• What Is The Internet of Things?
• Government Pumps £8.6m Into 'Internet Of Things' And Green IT Research
• Getting Connected

Getting Your Smart Phone Fix

It comes as no surprise to learn that smartphone addiction is a very real thing, albeit a pleasant one for most in the 18-24 year old demographic.

According a new survey conducted by IDC in conjunction with Facebook, our interaction with each other through our smart phones starts almost as soon as our eyes open in the morning. Within the first 15 minutes of waking up 4 out of 5 smartphone owners are checking their phones.

The focus of the study was to understand how smartphone owners use their phones over the course of a day and the week, with an emphasis on social and communication applications and services.

Smartphones have become woven into the fabric of everyday life.  In the USA where the study of 7,400 people was conducted, half of the country's total population use a smartphone and this figure is projected to rise to 67.8% of the population by 2017.  That's 222.4 million interconnected people.

A sense of being 'connected' was the primary motivation and sentiment experienced by respondents. Talking on the phone (43%), texting/messaging (49%) and direct messaging via Facebook(40%) were the services that drove the highest levels of connectedness across the largest number of people.

Friday to Sunday had the highest levels of engagement and the ease of being able to slip a smartphone into one's pocket was also a major factor.

The average daily time spent communicating on smartphone was 132 minutes and only 16% of that time was actually spent on phone calls. 84% spent their time texting, sending and receiving email and engaging through social media.

Facebook who co-sponsored the survey will no doubt be heartened to learn that 70% of respondents use Facebook on their phone and of this group, 61% use it each day.

82% read their Facebook news feed while 49% responded or posted comments on friends’ updates.  Interestingly, playing games on Facebook was not a dominant activity with only 16% showing this preference, while 7% used Facebook to find apps that interest them.

The survey found that Facebook dominates the total time spent on social and communications activities (on a smartphone),  making up 1 out of every 4 minutes.

One final word on Smartphone addiction; 63% of smartphone owners keep their phone with them for all but an hour of their waking day. And of course, many also use their phone as their alarm clock the next morning!

The full report can be viewed here.

Related articles

• 5 Steps for Kicking Your Smartphone Addiction (at Work) | CareerBliss
• Australia becoming smartphone addicted: report

Mobile Device Uptake Doesn't Mean They Read Your Stuff

Here's an interesting thought - don't assume that because nearly everyone has, or uses, a mobile device that your email has a greater pick-up rate.

Even the fact that 45% of the smartphones shipped in the year 2014 will be priced below $200 doesn't necessarily equate to email being opened.

According to a quick survey undertaken by Marketing Sherpa, only 2% of marketers find mass adoption of mobile email interaction among their customers.

Worryingly, a third of respondents didn't know whether they clicked through on email offers or not?!

However, you have a better chance of having it read if you adhere to the principles of responsive web design.

GraphicMail’s Nicholas Eckert, in a PR Web article, says "As email readership continues its migration towards mobile devices, responsive design becomes even more important to mobile and email marketers"

And it is what your email contains that makes people want to open it and read it.

Overt sales-pitches will be left unopened; refocus your communications so that they become education-based emails.  If you give recipients something they actually want to read and learn about that you will succeed.  If you don't, the result will be immediately obvious.

Related articles

• What 2013 Holds in Store for Digital Marketing
• The Future is Mobile & Email Marketing
• Marketing Tip of the Day: Trash The Boring Sales Pitches

What's Hanging On The Vine?

Well not very much really.  As most people know Twitter recently launched its video clip service - Vine. To quote their blog "a new mobile service that lets you create and share beautiful, short looping videos. With Vine, capturing life in motion is fun and easy"

So  what are people posting? If you have a look at Vinepeek you can see the clips on their unmoderated service.

Source: VinePeek

Lot's of 'foodie' clips, warm cuddly pets, a guy who got 'in the money' and the occasional flash of the unsavoury.  it didn't take long for pornographers to realise the potential of Vine as Mashable  reports. So what's hanging on the vine might be not what you expect.

At least with Vine you now have the choice of sharing your communication on Twitter using 140 characters or with a six-second GIF-like looping video.  Available in Apples App store but no Android version that I could find?

Related articles

• Warning: Graphic Porn Invades Vine
• Twitter Buys Vine
• Vinepeek Is The Most Addictive New Site On The Internet

2013 - The Year Ahead - Lucky For Some?

Here is a snapshot of the mega-trends and predictions for 2013.

1. Your personal data locker will become increasingly important to you and, if you haven't got one you already, you should probably consider it.

According to Forrester Research the business of managing personal data, which is already worth billions, will grow substantially in the next two years. Taking the US as an example, more than $2 billion is spent each year collecting data from third parties.

A cloud-based data locker has been described by CNN as "part virtual safe and part personal digital assistant.

"Dave Siegel, author of Pull: The Power of the Semantic Web to Transform Your Business, argues these cyber vaults will eventually replace PCs, tablets, iPhones, and Microsoft's (MSFT) Windows and Apple's (AAPL) Macintosh operating systems. Yes, Google (GOOG) Android, too."

      2.  Home Sweet Home:

The Connected Home is a component of the Internet of Things; where devices talk to devices, in many cases without human intervention.

Cloud-based smart home systems allow you to monitor and control your house from your smart phone, tablet, or computer, no matter where in the world you are at the time.  An example of this is Lowe's Iris system.

Iris can be installed directly by the home owner and the basic level of monitoring service is free. This includes text alerts to the home owner when alarms are triggered; remote control of connected devices, thermostats and locks; and access to remote video streaming from cameras in the home via smart phone or computer. Lowe has partnered with AlertMe to  produce this product.

          3. Programmatic buying will get bigger

Programmatic buying allows advertisers to bid, often in real time, on ad space largely based on the value they have assigned to the consumer on the other side of the screen.  It uses a range of technologies to achieve this.  As this New York Times article notes, "major advertisers and many of the world’s largest ad agencies creating private exchanges to automate the buying and selling of ads."

          4. A Sense of Touch and Smell

IBM believes that in the future computer devices will be able to mimic our ability to touch, taste, smell and hear.  Sophisticated algorithms will be able to analyse  why people like certain tastes and the chemical structure of food.

Download a copy

         5. Cyber Security or insecurity?

If you own a cyber security company you could be in the money as many predict that banks and other online transactions sites, who have been seen a surge in cyber attacks, are anticipating that these will get even more sophisticated as time goes by. As a result these entities will increasingly turn cyber security firms to combat these intrusions.

We are still slack about cyber security matters. A recent study found that 35% of all data required data protection in 2010, but despite this, less than 20% of it is actually protected.

Ericka Chickowski, writing for Dark Reading believes that security research firms will turn away from less lucrative vendor contracts in 2013 and instead sell the information they glean about software vulnerabilities on the open market.

"Cyber-mercenaries are becoming more protective of their discoveries as the technology involved becomes more complex and the secrets more valuable".

Now this should be a worry to all as these cyber-mercenaries don't need to reveal who they have sold their research to although some like Vupen are on record as saying that they wouldn't sell their findings to oppressive governments or criminals.

eWEEK has also compiled some 2013 predictions to help organisations prepare to counter increasingly sophisticated hacks and malware.

         6.  The amount of Data will grow and grow.

By 2020 that amount of data on planet earth will be 40 Zettabytes; one Zettabyte is 2 to the 70th power bytes. According the Computer Weekly that equates to 57 times the number of all the grains of sand on all the beaches on earth.  I 'll have to take their word for it as counting grains of sand is simply soporific!  Machine generated data is the main contributor to this increase, rising from the current 11% of all data top 40% by 2020.

 Predictions from other sources.

Juniper Research predicts the following for wireless in the year ahead:

• Big Data to Become Big Business
• Smart Glasses & Other Wearables: 2013, the year of ‘announcements’
• BYOD trend on the rise, as security issues escalate
• Retail to embrace the in-store mobile strategy
• Operators to adopt seamless WiFi & LTE connectivity
• Mobile Becomes the Connectivity Hub
• The Year of Microsoft
• The multi-screen, seamless user experience becomes a reality
• New mobile and tablet form factors to emerge
• Social Gaming is on the Rise

CIO sees an end to offshore outsourcing. IT robots  and autonomic systems will be taking over.  So you will no longer need to be an engineer to create software or intelligently manage IT infrastructure. An example is Blue Prism; giving companies a software development toolkit and methodology to create their own software robots to automate rules-driven business processes. According to the company there are significant cost savings with its robot full-time equivalents (FTEs) costing a third of offshore FTEs.(video below)



And finally, the digital playing field is levelling out thanks to Cloud computing with developing countries able expand their role in the global economy. The University of California, San Diego's Dean of International Relations and Pacific Studies, Peter F. Cowhey, and Senior Fellow at the Institute on Global Conflict and Cooperation, Michael Kleeman, found that Third World countries can now utilise the cloud in the same way developed countries have in the past. This is due to the lower costs, resulting in higher Internet adoption rates.

Emerging market businesses can now access similar storage, compute, and uses application services as the Global 2000 do.

Related articles

17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein

• 2013: The year of cyber war or just cyber panic?
• Predictions for IT priorities and the cloud in 2013: Experts weigh in

Wakey, Wakey

Every now and then I come across an app that is really useful, engaging and provides an incentive to use it. Perhaps surprisingly, very few on the market fulfill all three of these fundamental requirements.

Lufthansa's Anyawake app is one of the select few. As well as being an alarm clock it quizzes users on which city the alarm sound comes from? Naturally all are Lufthansa destinations. Each day is different so where will you wake up tomorrow?

Anywake is designed as an alarm clock that "takes you places". To take off you choose a standard sound and use Anywake every day. Every other morning you will wake up to the sound of a randomly selected city.

The trick is that to turn off the alarm, you have to guess which city the sound is emanating from? Now this might prove a little irksome if you are in a foreign land suffering from severe jet lag but to sweeten the experience there is an incentive.

If you choose correctly, you get a discount on a plane ticket to that city, flying with the airline. If you snooze you loose.

For those who travel a lot on business or for pleasure this might be just the ticket; make that two tickets! The free app is available from AnyAwake.com.

Original iPhone Case Design

Available Here

VPA's and the State of the Twitterverse

There is a buzz of excitement around the release of the next iPhone and it is not all to do with the hardware. In tandem with the release Apple will be launching their new artificial intelligence Assistant.

This software has evolved from Siri Personal Assistant and VPA's (Virtual Personal Assistants) will change for ever the way we use our smart devices.

Siri co-founder Norman Winarsky was recently interviewed by 9TO5Mac:

“Make no mistake: Apple’s ‘mainstreaming’ Artificial Intelligence in the form of a Virtual Personal Assistant is a groundbreaking event. I’d go so far as to say it is a world-changing event.”

“This is real AI with real market use. If the rumors are true, Apple will enable millions upon millions of people to interact with machines with natural language. The PAL (personal assistant software) will get things done, and this is only the tip of the iceberg. We’re talking another technology revolution. A new computing paradigm shift.”

The critical advantage of the iPhone Assistant is that it will learn;  what food you like, what restaurants you like to go to, the taxi numbers to get to those restaurants, which app to use, as well as performing web searches and transcribing your texts.

Meanwhile on the social media front, Twitter goes from strength to strength. Three recent infographics which give an updated overview of Twitter activity.

Related articles

• Co-Founder of Siri: Assistant launch is a "World-Changing Event" (Interview) (9to5mac.com)
• Let's Talk, iPhone (technologyreview.com)
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A Big Slice of Apple

So what's inside the Apple iPhone 4 and what do its components cost?  Considering that Apple does not manufacture these mobile devices themselves it makes this breakdown revelation from the Economist even more interesting.

Apple's margins on a phone that retails for an average rice of $US 560 is impressive.  No surprise then to learn that Apple recently became (albeit briefly) America’s biggest publicly quoted firm.  Exon Mobil has since taken back this stock market position from the tech company.

All of this shows just how important our digital world has become to the world economy and why most share traders follow Steve Job's health bulletins with great interest.

Related articles

• Economist - Apple and Samsung's symbiotic relationship: Slicing an Apple (nextlevelofnews.com)

Unleash Your Hidden Reporter with Streamago

There's a reporter in all of us just waiting to emerge.  Tiscali Streamago might just be the answer for those with such ambitions.

Video uploading is ranked as one of the top social media activities and many of us have then made the transition to using live streaming software and platforms to communicate with others online and to build interest channels. Creating your own tv station certainly has appeal.

What appeals about Tiscali Streamago is the ability to broadcast anywhere and share with friends in real-time.

Ignoring the obvious requirement of being online, the rest of the set up and using on this platform is very simple.  A PC and web cam are the two prerequisites and Tiscali Streamago's broadcast console makes transmission an easy exercise, without the need to download and instal any software.  And you don't have to be tied to your computer, as Streamago is also available as an iPhone app. (and iPod touch and Ipad 2)

Try creating a channel using your own video.  The graphic abilities of being able to produce overlay titling is also dead easy and I like the option of chatting in real-time with followers which promotes true engagement with your audience.

Easy broadcasting console

Streamago users are each allocated 10GB of disc space and you can even record through your PC web cam or iphone and delay transmission until later which might give you greater exposure to your target audience. You create you owncommunication channel.

Streamago integrates with Facebook so you can publish the channel directly into your personal page and keep you followers informed.  You have a dedicated web address to send your followers to and the 'schedule event' functionality will be very handy for streaming conference presentations. You can find me at http://www.streamago.tv/general/2875/.

My recommendation is to give Streamago a try; it's a lot of fun!  Streamago is available at: http://www.streamago.tv

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At Last... A Mind Reading App!

While this app. may appear frivolous at first glance, it has some quite profound implications for the future.

Using XWave enables you to control on-screen objects with your mind. It trains the brain to monitor and ultimately control the depth of relaxation (derived from Alpha Waves) and your attention span (derived from Beta Waves).

So how does it work?

The device's sensor reads the user's brainwaves (through the skull), converts them into digital signals and then displays them in various colours on the screen of the iPhone.

The company blurb says:

"XWave, powered by NeuroSky eSense patented technologies, senses the faintest electrical impulses transmitted  through your skull to the surface of your forehead and converts these analog signals into digital. 

With XWave, you will be able to detect attention and meditation levels, as well as train your mind to control things. Objects in a game can be controlled, lights in your living room can change color depending on your mood; the possibilities are limited to only the power of your imagination."

So it would seem that the evolution of mankind has taken yet another step - connecting your mind to your phone.

All this for $US99.99, battery not included!

Related articles

• The app that can read your mind: iPhone brainwave detector was only a matter of time (dailymail.co.uk)
• XWave: The iPhone App That Almost Reads Your Mind (techie-buzz.com)
• XWave Lets You Control iPhone Graphics with Your Brain (mashable.com)
• PLX Devices XWave brain interface for Apple devices ships (slashgear.com)

Mega Trend Technologies And Cocktails

The New York Times technology writer David Pogue in an interview with WebProNews highlights the technology trends as he sees them.

One of the most revealing statements relates to the pace of change and how businesses will always struggle to keep pace and capitalise upon new technologies.

Stripped down technologies are replacing developments with multiple features; the notion that simpler is better is finally getting through.

Danny Groner writing in the Huffington Post attended the event and wrote:

"I was amazed by some of the products that Pogue showed off or talked about. A top-of-the-line camera that fits in your pocket. An app that turns your iPhone into a musical instrument. Ways to ensure that you never lose an internet signal. 

These products will encourage creativity and connectivity, and Pogue is helping to escort in a new era. His hour-long presentation carried with it the ability to get even technology novices excited and inspired about what's to come. 

With so much new technology already in place, that's the biggest obstacle standing in the way."

One who has had great success with picking a trend and capitalising on it is Zynga's Mark Pincus.  He has made a large fortune from online gaming and allying it to the Net's social revolution. 

Farmville, the addictive game on Facebook is one of his better known successes and he was an early investor in both Facebook and Napster, the P2P music sharing site.

Talking to The Telegraph Pincus said:

"Since the likes of Napster, MySpace and Facebook were created, the web is a social place, with lots and lots of smaller cocktail parties happening everywhere. 

Beforehand, the web was a huge place that wasn't connected in any way – and then Napster launched [and] the web suddenly lit up. 

The internet became this place where people could come together around their interests. And now I am hosting one of the biggest cocktail parties online."

Related articles

• David Pogue Keynote - PubCon 2010 (seo.com)
• Danny Groner: David Pogue Makes Technology Seem Simpler (huffingtonpost.com)
• Zynga: Farmville creator says web is one big cocktail party (telegraph.co.uk)
• Zynga: FarmVille is just the beginning (telegraph.co.uk)

The World's First Digital Stamp

The last time I stuck a stamp on an envelope was more than a year ago.  Email has now largely replaced postal (snail) mail but Britain's Royal Mail clearly thinks otherwise.



They are laying claim to the world's first 'Intelligent Stamp' through their recent release of the Great British Railways Special Stamps edition.

The Intelligent Stamp is the first to work with image recognition technology, and can be accessed on an iPhone or Android Smartphone via the Junaio application. The app. contains a Royal Mail channel which activates the phone's camera and launches the exclusive online content, featuring Bernard Cribbins reading W H Auden's poem, Night Mail.

Get the app. at  iTunes and Android Market for free.

Related articles

• Royal Mail Delivers Augmented Reality iPhone Stamps (cultofmac.com)

One Bad Apple?

It would seem that even with the most thorough of vetting procedures something can go wrong.

In the case of Apple, its App. Enforcer has been caught selling his own "bodily function" apps; to be more precise fart and urination simulations.

This begs the question as to whether a person with such a puerile mindset should ever have been placed in charge of an approval process, especially for a product that boasts about being smut free.

Wired who broke the story puts the news into context "Apple’s App Store serves over 225,000 apps, and only 5 percent of the 15,000 wares submitted each week are rejected, usually for technical reasons, according to Steve Jobs.

But Apple in the past has rejected apps because they had “limited utility” or displayed “overtly sexual content,” and the company has repeatedly come under fire for inconsistent decision making."

The activities of the Apple App. Enforcer get even murkier the more the media delve.

Valleywag has discovered more online skeletons in the closet, including a Twitter predilection to follow "lots of escorts and porn stars on the microblogging service, a public indulgence in precisely the sort of content his boss Apple CEO Steve Jobs has deemed too harmful and corrosive even to touch the app store".

The Twitter account @pbshoemaker has since been deleted by its owner.

Why is all of this important? Nobody should be claiming any moral high ground but it once again raises the question, just who is watching the watchers?

Such a severe case of digital flatulence also clearly proves the old adage that one bad Apple spoils the barrel.

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• Phillip Shoemaker, Apple's App Store Director, Sells His Own Fart Apps (huffingtonpost.com)