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Simon Beardow - Deputy Director, British Council, Vietnam

Showing posts with label predictions. Show all posts
Showing posts with label predictions. Show all posts

Friday, 1 March 2013

Getting Connected

In an earlier post in 2013 I made a few predictions for the year ahead. The 'Internet of Things' was one of the mega-trends I highlighted.

Here is CISCO's take on the Internet of Things, which they call "The Internet of Everything".


It boils down to interconnecting four key things: people, process, data and things.

As David Evans says in a recent blog article this will turn "information into actions that create new capabilities, richer experiences, and unprecedented economic opportunity for businesses, individuals, and countries."

Source: CISCO
We are in for an exciting future but the reality is of course, that this future is already here. In five years time (2017) it is predicted that there will be 10 billion smart devices on the planet and these will outnumber humans.
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Monday, 31 December 2012

2013 - The Year Ahead - Lucky For Some?

Here is a snapshot of the mega-trends and predictions for 2013.
  1. Your personal data locker will become increasingly important to you and, if you haven't got one you already, you should probably consider it.
According to Forrester Research the business of managing personal data, which is already worth billions, will grow substantially in the next two years. Taking the US as an example, more than $2 billion is spent each year collecting data from third parties.

A cloud-based data locker has been described by CNN as "part virtual safe and part personal digital assistant.

"Dave Siegel, author of Pull: The Power of the Semantic Web to Transform Your Business, argues these cyber vaults will eventually replace PCs, tablets, iPhones, and Microsoft's (MSFT) Windows and Apple's (AAPL) Macintosh operating systems. Yes, Google (GOOG) Android, too."

      2.  Home Sweet Home:

The Connected Home is a component of the Internet of Things; where devices talk to devices, in many cases without human intervention.

Cloud-based smart home systems allow you to monitor and control your house from your smart phone, tablet, or computer, no matter where in the world you are at the time.  An example of this is Lowe's Iris system.

Iris can be installed directly by the home owner and the basic level of monitoring service is free. This includes text alerts to the home owner when alarms are triggered; remote control of connected devices, thermostats and locks; and access to remote video streaming from cameras in the home via smart phone or computer. Lowe has partnered with AlertMe to  produce this product.

          3. Programmatic buying will get bigger

Programmatic buying allows advertisers to bid, often in real time, on ad space largely based on the value they have assigned to the consumer on the other side of the screen.  It uses a range of technologies to achieve this.  As this New York Times article notes, "major advertisers and many of the world’s largest ad agencies creating private exchanges to automate the buying and selling of ads."

          4. A Sense of Touch and Smell

IBM believes that in the future computer devices will be able to mimic our ability to touch, taste, smell and hear.  Sophisticated algorithms will be able to analyse  why people like certain tastes and the chemical structure of food.

Download a copy
         5. Cyber Security or insecurity?

If you own a cyber security company you could be in the money as many predict that banks and other online transactions sites, who have been seen a surge in cyber attacks, are anticipating that these will get even more sophisticated as time goes by. As a result these entities will increasingly turn cyber security firms to combat these intrusions.

We are still slack about cyber security matters. A recent study found that 35% of all data required data protection in 2010, but despite this, less than 20% of it is actually protected.

Ericka Chickowski, writing for Dark Reading believes that security research firms will turn away from less lucrative vendor contracts in 2013 and instead sell the information they glean about software vulnerabilities on the open market.

"Cyber-mercenaries are becoming more protective of their discoveries as the technology involved becomes more complex and the secrets more valuable".

Now this should be a worry to all as these cyber-mercenaries don't need to reveal who they have sold their research to although some like Vupen are on record as saying that they wouldn't sell their findings to oppressive governments or criminals.

eWEEK has also compiled some 2013 predictions to help organisations prepare to counter increasingly sophisticated hacks and malware.

         6.  The amount of Data will grow and grow.

By 2020 that amount of data on planet earth will be 40 Zettabytes; one Zettabyte is 2 to the 70th power bytes. According the Computer Weekly that equates to 57 times the number of all the grains of sand on all the beaches on earth.  I 'll have to take their word for it as counting grains of sand is simply soporific!  Machine generated data is the main contributor to this increase, rising from the current 11% of all data top 40% by 2020.


 Predictions from other sources.

Juniper Research predicts the following for wireless in the year ahead:

  • Big Data to Become Big Business
  • Smart Glasses & Other Wearables: 2013, the year of ‘announcements’
  • BYOD trend on the rise, as security issues escalate
  • Retail to embrace the in-store mobile strategy
  • Operators to adopt seamless WiFi & LTE connectivity
  • Mobile Becomes the Connectivity Hub
  • The Year of Microsoft
  • The multi-screen, seamless user experience becomes a reality
  • New mobile and tablet form factors to emerge
  • Social Gaming is on the Rise

CIO sees an end to offshore outsourcing. IT robots  and autonomic systems will be taking over.  So you will no longer need to be an engineer to create software or intelligently manage IT infrastructure. An example is Blue Prism; giving companies a software development toolkit and methodology to create their own software robots to automate rules-driven business processes. According to the company there are significant cost savings with its robot full-time equivalents (FTEs) costing a third of offshore FTEs.(video below)



And finally, the digital playing field is levelling out thanks to Cloud computing with developing countries able expand their role in the global economy. The University of California, San Diego's Dean of International Relations and Pacific Studies, Peter F. Cowhey, and Senior Fellow at the Institute on Global Conflict and Cooperation, Michael Kleeman, found that Third World countries can now utilise the cloud in the same way developed countries have in the past. This is due to the lower costs, resulting in higher Internet adoption rates.

Emerging market businesses can now access similar storage, compute, and uses application services as the Global 2000 do.

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Sunday, 2 January 2011

2011 Crystal Ball Gazing

The reality is that there will be so much happening in 2011 and at a faster pace than ever before.

Top picks:


3D-enabled television sets will contiue to be pushed by manufacturers but the 'imminent 3D revolution' will remain on the horizon

Gaming will continue to grow with Sony's Move and Microsoft's Kinect motion control gazumping the older platforms

Home computer and television convergence will continue with Apple and Google leading the way

Rupert Murdoch's content paywall will make more profit but continue to shed publication subscribers

iPad2 will be released with mounted cameras and Face-time video-callingsoftware

Devices that can anticipate our needs by using intelligent accelerometers and provide personalised content, advice or services, will become more prevalent

A bigger Cloud and smaller devices with solid state hard drives

There will be more Android, Nokia, Apple, Blackberry and Windows Apps than ever before, generating close to $10 billion of revenue in 2011

And here are the predictions from a variety of digital pundits:

Social Media

Gary Halliwell of Venturebeat:
  • Social customer service will drive revenue
    Smart companies will do more of this in 2011.

  • Social marketing will move beyond Facebook and LinkedIn
    In our connected world of Tweets, blogs, emails and posts, this information transmission is captured in electronic form, and what we know as “word-of-mouth” in face to face interaction has become “word-of-digital”, and it’s incredibly track-able and useful.

  • Socially adept companies will align the needs of employees and customers
    In 2011, we’ll see more companies embrace Zappos’ approach to social as integral, and large corporations relying on their inertia will feel the hot breath of excitement from fully motivated competition.

  • Millennials will take another step forward into the breach
    The shift to greater social connectedness will continue to move forward in 2011

  • Social will penetrate deeper into company structures
    Not surprisingly, marketing decision makers had the heaviest use of social media. This is a trend that will hopefully reverse, as more CEOs see the power of social media to network and to amplify their thought leadership

  • Go live or go home
    Going “real time” means preparing an organization to react to what’s happening in their world, cohesively and adeptly. It requires planning for the future with room for ambiguity and change, and the flexibility to react from the top to the bottom of a company.
New Products




DigitalTrends predictions for products and trends to be seen in Las Vegas this year include:
  • Unfinished tablets
  • iPad accessories
  • 3D content
  • Superphones
  • AMD Fusion
  • Intel Sandy Bridge
  • Smart TVs
  • Automotive media extravaganzas
  • Next-generation e-readers
  • All-in-one PCs as an art form
E Marketing

Predictions from EMarketer.com
  • Apps invade all platforms - mobile, desktop, tv

  • Content consumption convergence - consumers engage seamlessly with content across multiple platforms

  • Location, location, location - mobile social network usage will more than double by 2015 and location based services have yet to reach the mainstream

  • Social gets its share of marketing dollars -  4 out of 5 marketers will use social media tools in 2011and changing consumer usage patterns will make social media a must. 80% of companies are planning increased spending in this area in 2011. Traditional advertising spend is falling as budget is funnelled to social media. Return On Investment remains difficult to quantify.

  • Targeting audiences vs content -  Audience segmentation and targeting will remain key factors driving the shift to digital marketing

  • Online privacy debate heats up -  50% of users remain concerned about privacy issues. More people trust the government than advertisers, but most don't trust either.


Click Here's 2011 Digital Trends:
  • Digital will be everywhere in 2011
    In 2011, we’ll see digital engagement as an everywhere medium

  • The brand web site is under threat from social media
    Despite the rise in buzz around Facebook pages, brand websites are every bit as relevant as they’ve ever been. They remain the only true digital channel that can be completely and wholly owned by you, the brand

  • The jury is out as to who will win the HMTL5 vs Flash battle
    Should we continue to invest in Flash and business as usual, or do we abandon the platform altogether and fix our sights on the promise of HTML5

  • Mobile Advertising
    In 2011, mobile advertising will provide more opportunities for advertisers with rich technology, a unique daypart, more customization and more tracking.

  • User Generated Content and the emerging power of the status update
    Brands need to focus more on building an advocate base through the delivery of a consistent brand message

  • There will be more fun and games
    Consider how multitouch and mobile apps transformed the mobile device into an opportunity for meaningful engagement with audiences away from computers and TV screens. GPS functionality transformed social networks into a local experience. Even the humble webcam has evolved well beyond its original function as it has been repurposed to serve up face recognition and augmented reality experiences. The Kinect’s technology is positioned to lead a transformation of similar magnitude

  • The constant evolution of Search Engine Marketing
    First and foremost in 2011 will be the necessity to build a website that lends itself to successful search engine indexing and that, with the all-important keyword-rich content and linking efforts, can return high rankings on SERPs

  • The future of shopping is social
    Recommendation engines and group buying sites are becoming increasing popular and integrated into social networks such as Facebook. You may not even recognize them, but these shopping tools are showing up all over the place and will give shoppers a lot of power in 2011.

  • The Rise of the Demand-side platform
     Marketers will look to DSPs to expand their product offerings and become much more than a technology company that merely lends out its bidding platform. In 2011, look for these companies to go to market with turnkey and unique products that will further drive efficiency and attract large marketers

  • It will be the year of the mobile website
    In 2011, the net result of the increase in smart phones will be a drastic increase in mobile web usage and more brands will begin to create mobile websites instead of applications
Meeting and Events

2011 will mark significant change for the global meetings and events industry, driven in part by the ongoing adoption of mobile, the increase in popularity of social networks and the pressure to make meetings and events more transparent, predictable and aligned to the business - Certain Software
  • More and more events will be organised and managed via handheld devices
  • Smart phones and social networks will provide expanded ways to engage attendees
 
 
PaidContent
  • It Will Be The Year Of ‘Interactive TV’
    Growing broadband penetration and a face-off in the booming race among over-the-top box maker - Robert Andrews

  • Netflix Will Be Acquired
    Think of what iTunes is for Apple—that’s what Neflix could be for its acquirer - Andrew Wallenstein

  • The ‘Ad Network’ Name Will R.I.P.
    The term “ad network” will fall even further into disuse by ad-tech firms - David Kaplan

  • Local Deals And Check-Ins Will Converge
    Would it really be that much of a surprise to see, for example, a Groupon or LivingSocial deal at a nearby hair salon when you load a check-in app on your phone?  - Amanda Natividad

  • The E-Reader Will Reach Critical Mass
    This is the year the standalone e-reader shifted from luxury to near-commodity, from a $250-$350 planned purchase to a $140-and-below basic buy. - Staci D. Kramer

  • We’ll Finally See Some Big Name Digital Media IPOs
    The year will be then capped off by a record-breaking filing from Facebook, which will value the company at a staggering $100 billion - Joseph Tartakoff

  • Microsoft Will Keep Trying In Mobile With Limited Success
    In the year ahead, we will see more attempts by Microsoft to take that new OS, put it in more devices—and, yes, roll them out to more carriers and other retail channels. - Ingrid Lunden

  • Google Will Win Its Intellectual Property Lawsuits
    On its own, Google has been footing a big chunk of Silicon Valley’s legal bill for several years now. The company has created important case law that benefits its competitors too - Joe Mullin
JWT
Ann Mack, Global Director of Trendspotting for J Walter Thomson (JWT) 2011 “watch” list.



 Happy New Year to all readers of The DigitalConsultant. May your 2011 be a social and profitable one!

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