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Showing posts with label Mobile device. Show all posts
Showing posts with label Mobile device. Show all posts

Friday, 4 July 2014

Apps, 'Appless And The Great Unwashed

If you think you are going to make your fortune by producing an app and selling it to the multitudes consider this: out of the thousands of apps available, the average mobile user tends to only use between 22 and 28 apps a month.

Research has shown that young users (18-24) spend more time using apps which comes as little surprise, but they use fewer on average than the 25-34 age group.

Earlier in 2014 comScore released statistics that showed social media apps as being the most popular -  Facebook, YouTube and Gmail.
2013 produced a similar result (see below).

Most popular smartphone apps in the United States in 2013
But if you are thinking of developing an App and want to know what type of app people are interested in, take a look at AppBrian Stats which lists the top Android searches.

Music, hacking and password breaking apps figured prominently when I last looked which speaks volumes (if you'll excuse the pun) for the use of apps in general.

Top  Android searches over the last two weeks
Perhaps the final word on Apps and the pervasive nature of their use in society are the recent findings from a Bank of America study.

Apparently mobile phone users would rather give up alcohol, television or chocolate than lose the use of their mobile devices. 47% of U.S. consumers are so wedded to their smartphones that they couldn't last a day without them.

Bank of America Study

The bank also found that there folk use their mobile banking apps to "perform more sophisticated transactions, such as mobile check deposit" while the younger set would rather forgo using deodorant or toothbrushes than lose the use of their smartphone.

Perhaps it would be wise never to mingle in a crowd of young smartphone users if you are fastidious about personal hygiene!

Saturday, 2 November 2013

No Wonder There Are More Than One Million Victims Of Cyber Crime Daily

The worry about crime used to be if you had had your wallet stolen; or did you just leave it in a 'safe place' and have forgotten where that 'safe place' was?

You put your valuables in a safe with the local bank, or if you could afford it and wanted to take the risk, within the home.  In many ways this approach has changed over time and in others it has not.

We are still very trusting when it comes to matters financial but if the recent report from Norton is to be believed, perhaps we shouldn't be so blasé.  They surveyed more than 13,000 online adults aged between 18 and 64, from 24 countries.

The results showed that Baby Boomers were less susceptible to cyber-crime than the later Millennials and the highest number of cyber-crime victims were to be found in Russia (85%), China (77%) and South Africa (73%).

Cyber crime victims were more likely to be male (64%) than female(58%) which is probably a reflection of testosterone-fuelled impulses!

Source: 2013 Norton Report

With an estimated $US113 billion of cyber crime taking place over a year, the situation is likely to get worse with an increasing move away from desktops to mobile devices.  The survey revealed that almost half of respondents leave security concerns behind when they hit the street. They don't use basic precautions such as password protection, security software of any kind, or backup their important files.

Here's another sobering revelation; 57% aren't even aware that security solutions for mobile devices even exist!

No wonder then that there are more than one million victims of cyber crime daily. With the lines blurring between home personal life and work there are increased security concerns for business as well. One in five respondents admitted sharing work information with friends and family.  

36% reported that their company had no policy in place when it came to the use of mobile device for work and 27% of all adults admitted they had lost their mobile phones or had them stolen.  So considering these results, how secure is your business data?

Other points of interest to those concerned with online security include:
  • 41% of online adults surveyed have been victims of hacking, malware, scams, viruses, fraud and theft in the past year
  • Half (50%) have been victims of either cyber crime and/or 'negative situations' over the same period.  This includes being bullied or stalked online, or receiving nude images from perfect strangers.
When it comes to social media people appear to be just as lax, if not more so. 39% didn't bother to log out after a social media session and a quarter actually share their social media log-in details and passwords with others. Somewhat surprisingly then considering the slack attitude portrayed, only 12% of the sample admitted that someone else had hacked into their social media account and pretended to be them.

We've grown very attached to our mobile devices but have largely forgotten the Internet security risks and the security protocols that we rigorously applied to our desk top systems.  

Given all of the above, perhaps it is now time to think far more seriously about how we can personally fight cyber crime by being more diligent; especially if we are wedded to our smartphone or tablet.

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Wednesday, 6 February 2013

Mobile Device Uptake Doesn't Mean They Read Your Stuff

Here's an interesting thought - don't assume that because nearly everyone has, or uses, a mobile device that your email has a greater pick-up rate.

Even the fact that 45% of the smartphones shipped in the year 2014 will be priced below $200 doesn't necessarily equate to email being opened.

According to a quick survey undertaken by Marketing Sherpa, only 2% of marketers find mass adoption of mobile email interaction among their customers.

Worryingly, a third of respondents didn't know whether they clicked through on email offers or not?!


However, you have a better chance of having it read if you adhere to the principles of responsive web design.

GraphicMail’s Nicholas Eckert, in a PR Web article, says "As email readership continues its migration towards mobile devices, responsive design becomes even more important to mobile and email marketers"

And it is what your email contains that makes people want to open it and read it.

Overt sales-pitches will be left unopened; refocus your communications so that they become education-based emails.  If you give recipients something they actually want to read and learn about that you will succeed.  If you don't, the result will be immediately obvious.
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Friday, 29 June 2012

Upwardly Mobile Shopping & Constant Chatter

Pre-purchasing behaviour has changed over time thanks largely to the impact of technology, social media and increasingly, mobile devices.

But bricks and mortar remain important to your potential customers; the majority (90%) like to know that there is a physical store somewhere.

Nearly half use their smartphone to source for information including selecting which shops they wish to frequent. At the very least they look up and compare prices on a store's mobile site.

One in three have made a purchase using their mobile device in the past 6 months.


Adding Live Chat to the marketing mix has also worked well for many retailers.  What was initially seen as something of a fad now has some true and identifiable value, according to a recent study that reveals online shopper attitudes, opinions, and behaviors relative to live chat.

The survey of UK and US respondents found that:
  • Live chat has reached a tipping point of adoption
  • Multi-faceted nature of chat, combined with efficiency and control, puts chatters on the path to fandom
  • While live chat fans are highly desirable, frequent chatters demand special attention
  • Live chat in the UK is on the rise – both in terms of adoption and favorability
  • For online merchants to get the most from chat, they have to treat it as a distinct communication channel
The study was conducted online using a third party opt-in panel, 75% of which were located in the United States and 25% in the UK. Those surveyed totaled 2,027. Respondents lived in the US or UK, spent in excess of $250USD per year online, and shopped at least monthly.

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Saturday, 25 February 2012

Multichannel Innovation In Mobile Marketing

NET-A-PORTER’s Window Shop
The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life.

Net-A-Porter won and innovation in mobile marketing award at E-Consultancy's Innovation Awards 2012.


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Wednesday, 25 May 2011

The GeoSocial Universe - May 2011

Click on chart then click again to see large image
Note the importance of Skype in relation to its once wannabe owner, Facebook.

Email remains a dominant force with 830 million users signed up to the top three providers.  The chart also provides some context to the recent LinkedIn IPO.

77% of the world's population are now using mobile devices and almost 22% of these mobile devices are smartphones.

China's version of Facebook (QZone) has experienced enormous growth and now has 480 million users.

40% of users tweet using their mobile.

Click on chart then click again to see large image


Click on chart then click again to see large image

Source: JESS3 - a creative interactive agency that specializes in visual storytelling

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Tuesday, 21 September 2010

Future Thought


This certainly makes reading a newspaper while brushing teeth an obsolete activity!

According to The Astonishing Tribe in Sweden, capacitive screens has now become a commodity for touch screen devices. Screen technology is now taking the next leap and in the coming years, imagination ( or lack thereof) is the only thing that will hinder progress.

The company believes that we will soon have dual screens, malleable screens, screens built into wifi connected mirrors, desks or backside of gadgets clothed with e-ink screens, tactile feedback, color screens with great contrast in sunlight, holographics/stereoscopic screens, color e-ink touch screens, or screens actually knowing where they are in relation to other screens thanks to ultrasonic emitters and microphones.
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Wednesday, 14 July 2010

Now The Technically Challenged Can Build Apps

Want to build Apps but not sure how to do it? 

Here is an opportunity for the "technically challenged", that is those of us who are not developers, to build apps with ease.

Google has just announced the release of App Inventor for Android.  The burning question though is whether this Google Labs Project will remain in the lab or realise its potential  and revolutionise the web?

As it has access to a GPS-location sensor, you can build apps that know where you are. It's drag & drop making the app creation process very simple. These are a couple of the pluses, as is the ability to use this tool for educational purposes. 

The downside is that the market for Android Apps is now likely to be swamped by inane apps which will make it difficult to sort the wheat from the chaff.

To begin one needs to sign an online form to register interest.




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Thursday, 1 July 2010

Four Square And Ten

Foursquare is something of a phenomenon in the States.  It is based on the idea of getting people to sign up, explore their own neighbourhoods and then reward them for their efforts.

Activity is recorded in real time on the Four Square site. The explanatory video is below and the beauty of the the idea is that marries the increasing use of mobile devices to customer loyalty.

Businesses are encouraged to produce 'specials'. These range from special deals for the 'Mayor', your single most loyal customer, to check in, frequency and what they term 'wild card specials'. Point of sale decals are provided for download.




So does this work?  A survey conducted in May amongst 127 non-chain businesses in the USA suggests that most businesses didn't get to learn about Four Square from customers; they heard about it from friends and colleagues.



Source: MattSiltala, DreamSystemsMedia

The crunch is that only 10% of those surveyed would be prepared to pay for the Four Square service which makes it doubtful that the site's business model is sustainable?

Certainly as this chart demonstrates the sites reach is growing rapidly.


Screen shot example - Singapore
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