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Showing posts with label Mobile phone. Show all posts
Showing posts with label Mobile phone. Show all posts

Friday, 4 July 2014

Apps, 'Appless And The Great Unwashed

If you think you are going to make your fortune by producing an app and selling it to the multitudes consider this: out of the thousands of apps available, the average mobile user tends to only use between 22 and 28 apps a month.

Research has shown that young users (18-24) spend more time using apps which comes as little surprise, but they use fewer on average than the 25-34 age group.

Earlier in 2014 comScore released statistics that showed social media apps as being the most popular -  Facebook, YouTube and Gmail.
2013 produced a similar result (see below).

Most popular smartphone apps in the United States in 2013
But if you are thinking of developing an App and want to know what type of app people are interested in, take a look at AppBrian Stats which lists the top Android searches.

Music, hacking and password breaking apps figured prominently when I last looked which speaks volumes (if you'll excuse the pun) for the use of apps in general.

Top  Android searches over the last two weeks
Perhaps the final word on Apps and the pervasive nature of their use in society are the recent findings from a Bank of America study.

Apparently mobile phone users would rather give up alcohol, television or chocolate than lose the use of their mobile devices. 47% of U.S. consumers are so wedded to their smartphones that they couldn't last a day without them.

Bank of America Study

The bank also found that there folk use their mobile banking apps to "perform more sophisticated transactions, such as mobile check deposit" while the younger set would rather forgo using deodorant or toothbrushes than lose the use of their smartphone.

Perhaps it would be wise never to mingle in a crowd of young smartphone users if you are fastidious about personal hygiene!

Saturday, 25 February 2012

Multichannel Innovation In Mobile Marketing

NET-A-PORTER’s Window Shop
The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life.

Net-A-Porter won and innovation in mobile marketing award at E-Consultancy's Innovation Awards 2012.


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Tuesday, 28 September 2010

Join the Q

If you are nor familiar with this image then you are perhaps not alone.

It is a QR Code ® and this one is for thedigitalconsultant blog's URL.

Such coding will becoming increasingly obvious on magazines and as prevalent as the barcode which appears on most products.

A 1994 Japanese invention, the QR Code is a two dimensional code (matrix code) which you can read on mobile phones that have a camera, smart phones and dedicated QR scanners.

The beauty of it is that you can encode text, site URLs, and other data that you wish to share.

The QR code (its name is short for quick response) was developed to promote quick identification and processing.

They have moved quickly from being a geeky novelty to an item that should be included in all digital channel communciations and deployment.

Source: Global Graphica
With the rapid deployment of smart phones expect Q Codes to be increasingly used in all forms of advertising - on buildings, buses, print material and even on business cards.

Even shopping will be quicker.  Imagine you are reading an article in a magazine and you spot a QR Code.

All you need to do is get your phone with its free QR scanning software and scan in the QR code.  One quick scan and you are instantly transported to the relevant website to get additional information. Simple - no keyboarding required.

So how do you go about creating Q Code for you company or personal use?  The answer is very simple using this free tool from Kaywa.





 Source: Kaywa.com

Those industries who rely on handscanners can use Q Codes to revolutionise their businesses and the scanner process will be considerably cheaper than the hardware currently in use. A cellphone with a camera is all that is needed.

Here is an example of QR Codes being used in the manufacture of electronics and if you would like to learn more about the technical side of this data encoding system I would recommend a visit to QR Code.com.
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Saturday, 7 August 2010

Upwardly and Outwardly mobile in China

BEIJING - OCTOBER 21:  A Chinese visitor speak...Image by Getty Images via @daylife

According to Shan Phillips, Vice President, Greater China, Telecom Practice, The Nielsen Company, widespread ownership of mobiles is only a fairly recent development in China, but consumers there have fully embraced the technology.

Further more they are putting it to use in a far more robust manner than their US and European counterparts.

Landlines are either a thing of the past for consumers or they have leapfrogged this requirement and gone directly to their mobile for the web and voice communications.  Parts of the Indian subcontinent have experienced a similar trend.

As Shan Phillips states, they don’t require hardwired Internet access for their fix of the Web. With mobile phones, everything they need is in the palm of their hand.

Competition amongst providers is getting increasingly tough with even the world's biggest phone company, China Mobile,experiencing  a slump of 10 percent from a 12-month high set on Aug. 10, 2009.  The costs of promoting third-generation wireless services has also contributed to its slowed earnings growth.

Analysys International reports that the second quarter of 2010 saw the domestic mobile phone sales volume in China reach 59.16 million units.

Meanwhile 3G mobile phone sales reached nearly 150 million units in the first half of 2010.  It is the lure of being able to use abundant mobile phone functions which has ensured that "intelligent" phones have the highest uptake.

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Wednesday, 14 July 2010

Now The Technically Challenged Can Build Apps

Want to build Apps but not sure how to do it? 

Here is an opportunity for the "technically challenged", that is those of us who are not developers, to build apps with ease.

Google has just announced the release of App Inventor for Android.  The burning question though is whether this Google Labs Project will remain in the lab or realise its potential  and revolutionise the web?

As it has access to a GPS-location sensor, you can build apps that know where you are. It's drag & drop making the app creation process very simple. These are a couple of the pluses, as is the ability to use this tool for educational purposes. 

The downside is that the market for Android Apps is now likely to be swamped by inane apps which will make it difficult to sort the wheat from the chaff.

To begin one needs to sign an online form to register interest.




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Wednesday, 9 June 2010

Why Asia Leads The Digital World

Optical fibre provides cheaper bandwidth for l...
There is a constant drilling and tapping through our condo walls as I write this.  It is the sound of the Singapore government's high speed broadband initiative as they lay and connect free fibre optic cable.  This will be completed by 2012 and I, as a resident, will have not had to pay a penny to access this service.

These higher fixed connection speeds will mean an even higher adoption of broadband, provide a greater range of services capabilities and according to a new survey by Pyramid Research, boost service revenue to $5.1 billion by 2014.

In China the broadband commitment is as impressive.  According to a government white paper published on June 8th, China has invested heavily in Internet infrastructure construction.

"From 1997 to 2009 a total of 4.3 trillion yuan was invested in this regard, building a nationwide optical communication network with a total length of 8.267 million km."

" By the end of 2009 Chinese basic telecommunications companies had 136 million broadband Internet access ports Internet access to 99.3% of Chinese towns and 91.5% of villages, and broadband to 96.0% of the towns."

By the end of last year:
  • the number of Chinese netizens had reached 384 million
  • this is 618 times that of 1997 and an annual increase of 31.95 million users
  • The Internet had reached 28.9% of the total population, higher than the world average
  • There were 3.23 million websites running in China, which was 2,152 times that of 1997
  • Of all the netizens, 346 million used broadband and 233 million used mobile phones to access the Internet
  • They had moved on from dialing the access numbers to broadband and mobile phones
In New Zealand the government  is attempting to get a national ultra-fast broadband (UFB) network up and running but have thus far been frustrated by the actions of its major Telco.  They intend spending $US1 billion on the UFB.

Meanwhile the UK is still trumpeting a plan to roll out of 2mps to every household.  One of their new ministers, the Right Honourable Jeremy Hunt MP has described this target as "pitifully unambitious." and he is correct.

To put the British strategy into context, Korea aims to have broadband that is 500 times faster.

And then of course there are the costs that Internet Service Providers load on to consumers.

In Singapore all plans provide for 'unlimited' use and are based on speed.  A basic 6mps service costs a mere $Sing 34.95 per month and comes bundled with other goodies such as free TV viewing of the English premier league.

In New Zealand pricing is based on limited data use.  For $NZ39.95 a miserly 3Gb can be used, at speeds that are nowhere near as fast as Singapore's.  The cost of this limited service is obscene!  When you add phone line costs the real cost in NZ for the 3Gb is around $NZ90 per month.
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