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Showing posts with label E-Commerce. Show all posts
Showing posts with label E-Commerce. Show all posts

Saturday, 11 May 2013

Bitcoins, Baubles and Business

Bitcoin
E-Commerce and its currencies can be a topsy turvy world.  Just when you thought everything was on an even keel along comes a (relatively) new kid on the block that shakes up the status quo.

So it it is with Bitcoin, which is either a boon or a bubble depending which side of the fence you choose to sit on. There are those who firmly believe it is the currency of the future but for folks who are not economists, it is difficult to see objectively beyond the hype.

Semil Shah of Tech Crunch at least attempted to make sense out of Bitcoin by asking five economists their take on the online currency.  Harvard Professor Chris Roberts neatly sums up the nagging feeling that many of us have about Bitcoin's longevity in his statement:

"It would really be something if intelligent people chose to invest more trust in a currency system built and managed, in large part, by anonymous computer hackers than they did in currency systems built and managed by governments of the people, by the people. Fortunately, we are not there yet."

In the same article Peter Rodriguez, Professor at Virginia’s Darden School of Business, makes two further points about the currency:

"In some ways, Bitcoin is just a virtual pack of smokes. But in other ways, it’s revolutionary. Cigarettes have inherent value and alternative uses, like cotton and even gold. Bitcoins are valued in and of themselves. They have even less alternative uses than paper currency or baseball cards".

"Even it they just serve to measure the value of goods ultimately transacted in ‘real’ currencies, Bitcoins will have become something entirely new: a true, stateless, virtual currency rooted in nothing other than confidence in the set of rules that surround them".

It is perhaps this last dimension, a stateless currency that is a huge part of Bitcoin's attraction, especially in an economic climate where traditional currencies and banking systems have been taking such a hammering of late.

Rwanda-based Nyaruka suggests that it is developing countries that will and do benefit most from Bitcoin and its pretenders.

"Rwanda, like its neighbours, is very much a cash society, which means that most digital goods are out of reach, not because they aren't affordable, but simply because most Rwandans don't have credit cards."

As this very good blog article states, Bitcoins are simply digital cash and because of this works well in any society where cash is the norm.  And of course digital cash is far easy to get hold of without going through the hassle of applying for, and managing a credit card.

It may be a surprise to some to learn that the decentralised, cryptographic, Bitcoin isn't exactly new.  It was launched four years ago as an open-source digital currency by Satoshi Nakamoto, who it turns out is probably not 'his' real name and could in fact be a group of people hiding behind a pseudonym.  Hardly reassuring news to any enterprise assessing business risk and contemplating the digital currency.

Purely digital currencies such as Bitcoin have an inherent problem; that of double-spending. i.e. someone concurrently sends a single unit of currency to two different sources.

Thomas Lowenthal notes that "digital products like a movie or a text file are non-rivalrous. If you have a copy of my pseudo-trip-rock band's new MP3 album, there's still just as much MP3 to go around for everyone else who wants one. That's not a problem for files, but it is a problem with currency, since the whole point is that there's a limited supply."

The key question to me is, does the use of cryptography do away with the need for an intermediary verification process, such as that which Paypal uses?

I am personally not convinced at this stage that business adoption is a wise move but I would be delighted to be proved wrong.  You need to ask yourself, is it safer to mine Bitcoins or to mine gold - or for that matter neither?


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Friday, 29 June 2012

Upwardly Mobile Shopping & Constant Chatter

Pre-purchasing behaviour has changed over time thanks largely to the impact of technology, social media and increasingly, mobile devices.

But bricks and mortar remain important to your potential customers; the majority (90%) like to know that there is a physical store somewhere.

Nearly half use their smartphone to source for information including selecting which shops they wish to frequent. At the very least they look up and compare prices on a store's mobile site.

One in three have made a purchase using their mobile device in the past 6 months.


Adding Live Chat to the marketing mix has also worked well for many retailers.  What was initially seen as something of a fad now has some true and identifiable value, according to a recent study that reveals online shopper attitudes, opinions, and behaviors relative to live chat.

The survey of UK and US respondents found that:
  • Live chat has reached a tipping point of adoption
  • Multi-faceted nature of chat, combined with efficiency and control, puts chatters on the path to fandom
  • While live chat fans are highly desirable, frequent chatters demand special attention
  • Live chat in the UK is on the rise – both in terms of adoption and favorability
  • For online merchants to get the most from chat, they have to treat it as a distinct communication channel
The study was conducted online using a third party opt-in panel, 75% of which were located in the United States and 25% in the UK. Those surveyed totaled 2,027. Respondents lived in the US or UK, spent in excess of $250USD per year online, and shopped at least monthly.

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Wednesday, 28 December 2011

Social Commerce Psychology

There are six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce according to studies by psychologists.

Or as Paul Marsden of Socialcommercetoday puts it, "Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy,  as opposed to merely deploying social commerce as a set of tactical tools."

Summarised these heuristics are as follows:
  1. Social Proof
    The Rule: ‘Follow the Crowd’
  2. Authority
    The Rule: ‘Follow the Authority’
  3. Scarcity
    The Rule: ‘Scarce Stuff is Good Stuff’
  4. Liking
    The Rule: ‘Follow those You Like’
  5. Consistency
    The Rule: ‘Be Consistent’
  6. Reciprocity
    The Rule: ‘Repay Favours’
This infographic from TabJuice illustrates the above:
Click here for a larger version

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