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Showing posts with label Credit card. Show all posts
Showing posts with label Credit card. Show all posts

Saturday, 11 May 2013

Bitcoins, Baubles and Business

Bitcoin
E-Commerce and its currencies can be a topsy turvy world.  Just when you thought everything was on an even keel along comes a (relatively) new kid on the block that shakes up the status quo.

So it it is with Bitcoin, which is either a boon or a bubble depending which side of the fence you choose to sit on. There are those who firmly believe it is the currency of the future but for folks who are not economists, it is difficult to see objectively beyond the hype.

Semil Shah of Tech Crunch at least attempted to make sense out of Bitcoin by asking five economists their take on the online currency.  Harvard Professor Chris Roberts neatly sums up the nagging feeling that many of us have about Bitcoin's longevity in his statement:

"It would really be something if intelligent people chose to invest more trust in a currency system built and managed, in large part, by anonymous computer hackers than they did in currency systems built and managed by governments of the people, by the people. Fortunately, we are not there yet."

In the same article Peter Rodriguez, Professor at Virginia’s Darden School of Business, makes two further points about the currency:

"In some ways, Bitcoin is just a virtual pack of smokes. But in other ways, it’s revolutionary. Cigarettes have inherent value and alternative uses, like cotton and even gold. Bitcoins are valued in and of themselves. They have even less alternative uses than paper currency or baseball cards".

"Even it they just serve to measure the value of goods ultimately transacted in ‘real’ currencies, Bitcoins will have become something entirely new: a true, stateless, virtual currency rooted in nothing other than confidence in the set of rules that surround them".

It is perhaps this last dimension, a stateless currency that is a huge part of Bitcoin's attraction, especially in an economic climate where traditional currencies and banking systems have been taking such a hammering of late.

Rwanda-based Nyaruka suggests that it is developing countries that will and do benefit most from Bitcoin and its pretenders.

"Rwanda, like its neighbours, is very much a cash society, which means that most digital goods are out of reach, not because they aren't affordable, but simply because most Rwandans don't have credit cards."

As this very good blog article states, Bitcoins are simply digital cash and because of this works well in any society where cash is the norm.  And of course digital cash is far easy to get hold of without going through the hassle of applying for, and managing a credit card.

It may be a surprise to some to learn that the decentralised, cryptographic, Bitcoin isn't exactly new.  It was launched four years ago as an open-source digital currency by Satoshi Nakamoto, who it turns out is probably not 'his' real name and could in fact be a group of people hiding behind a pseudonym.  Hardly reassuring news to any enterprise assessing business risk and contemplating the digital currency.

Purely digital currencies such as Bitcoin have an inherent problem; that of double-spending. i.e. someone concurrently sends a single unit of currency to two different sources.

Thomas Lowenthal notes that "digital products like a movie or a text file are non-rivalrous. If you have a copy of my pseudo-trip-rock band's new MP3 album, there's still just as much MP3 to go around for everyone else who wants one. That's not a problem for files, but it is a problem with currency, since the whole point is that there's a limited supply."

The key question to me is, does the use of cryptography do away with the need for an intermediary verification process, such as that which Paypal uses?

I am personally not convinced at this stage that business adoption is a wise move but I would be delighted to be proved wrong.  You need to ask yourself, is it safer to mine Bitcoins or to mine gold - or for that matter neither?


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Wednesday, 16 June 2010

Boku Garni And Other Micro Payment Recipes For Success

Micro Payment Systems can revolutionise business in developing countries and is doing so according to an early report from InfoDev that provided an assessment of mobile-enabled financial services in the Philippines.

Their crystal ball gazing in 2006 has turned out to be a very accurate prediction.

Cash is king in the rural hinterlands of most developing countries but this is a far from secure arrangement.  According to the report 3.5 million people in the Philippines were then using a service that allowed them to transfer money over the two major mobile networks.

The ability to make remote payments in this fashion is a  win-win for the consumer, the operator and the retailer.

In 2010 major credit card companies such as Mastercard have opened their API to App. developers and companies such as Paypal are keen to remind everyone that they remain very much in the game.  PayPalX has already been integrated into many applications and they have recently turned their attemtion to the possibilities of Google's Android.

Twitpay uses the power of micro blogging to make a micro payment and is also intregated with Paypal.

Another big mover in the micropayment market is Boku  which does away with the need for any form of plastic card.  They claim a 60% conversion rate as opposed to 7% using traditional credit cards on line.



 

Four key things to consider when selecting a provider:
  • who understands the current digital climate best and is adapting their product to meet the market?
  • who has the lowest fees?  - per transaction, hidden costs?
  • which system provides the easiest integration with your current operation?
  • who has a proven track record and longevity? (there have been many micropayment providers that have failed in the past so my advice is to stick to the tried and true)

Most of the past debate around micro payments has been in paying for content in publications, with Mr Murdoch (not surprising) being a staunch advocate.  The debate will rage until the case is commercially proven, either way. 

The fact remains that people are prepared to make micro payments for the services that interest them and there is also an opportunity to capitalise upon impulse buying.
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