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Friday, 6 August 2010

Waving Goodbye

Image representing Google Wave as depicted in ...
Hailed as the greatest thing since sliced bread, Google Wave was set to revolutionise our lives.  Now the plug has been pulled.

A number of these big ideas miss the mark because they do not meet a market need; they are clever ideas with nowhere to go.

The functionality of Google Wave is of interest but it should always have been part of a larger application suite, not a release it its own right.  Its cleverness masked its purpose, users couldn't grasp the concept and it withered at the vine.

When even the company finds it difficult to explain a products purpose in life (it was meant to make email obsolete) you know it is going to have problems surviving long term.

Liane Cassavoy of PC World in her article Google Wave Flops: What Google Service Will Go Next? predicts that Google Buzz and Google Fast Flip could be next to go.

She may well be right as I for one will not be "buzzing" this article.
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