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Friday, 30 July 2010

On Target With Blog-vertising

Moo cards for blogging workshopImage by Mexicanwave via Flickr
Blogs are meant to be pure streams of consciousness, unsullied by the taint of commercialism - right?

When you are reading a blog you are getting personal opinion free from the undue influence of third parties is a commonly held belief.

Unfortunately this is increasingly not the case. The reality is somewhat different, with a growing legion of "professional bloggers"

Blog-vertising (a terrible term) is increasingly becoming part of the mainstream as companies scrabble for market share inthe brave new world of social media.

As Steve Green reports "As an advertising channel,  the blogosphere makes total sense. Certain blogs not only boast a valuable and rich list of subscribers, but have also developed a highly evolved authority, making bloggers a sought after commodity for advertisers "

The recently launched ebuzzing matches bloggers with advertisers and bloggers only survive if their content remains relevant to the audience that they serve.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure IncomeThe company's stated ain is to "be a platform for bringing bloggers and advertisers together. It is based on a simple principle: Like. Recommend. Earn. 

It allows bloggers to monetise their blog, earning money by creating posts about things they genuinely like and want to recommend, whilst advertisers can create buzz for themselves in the communities that are most likely to be interested in them."

The strength of blog-vertising is that it is a highly targeted channel providing a greater return on investment.  Advertisers need to be where their market is and companies such as the Euro-centric ebuzzing are building "the buzz", which is so essential to build online reputation and drive sales.
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