Is Your Tweet Worth $5?

The answer would appear to be yes according to this infographic from Imbue Marketing. And 63% of companies surveyed stated that social media had improved their marketing.

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How Agencies Rate Their Clients Social Media Tactics

Agencies have rated the effectiveness of their clients' social marketing tactics and according to an article by Marketing Sherpa, posting content on company-branded or -managed blogs is deemed either very or somewhat effective by 85% of agencies.  This is particularly so when that content is purposely fed into other social media outlets.

Unusual marketing tactics - Betfair sponsored Bromley Town and the footballers 'adopted' QR Codes

Related articles

• 2012 Social Marketing & New Media Predictions (socialmediatoday.com)
• Optimizing Your Social Marketing Program - A Practical Way to Social Media Optimization (SMO) (thecustomercollective.com)
• The What And How Of Social Business (forbes.com)