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Thursday, 30 June 2011

Sparks, Circles And Hangouts

Say one thing about Google; it never gives up. Faced by increasingly daunting competition from Facebook the Google team has had another go at a social platform - the Google+ Project.

A small number of people are testing the project, but Google says that it "won't be long before the Google+ project is ready for everyone."

Unfortunately when registering interest the project so that I could be notified when it came online, all I got was the 404 server error and the image of the dysfunctional robot (at right)!

Google has thus failed to make inroads in social networking front and its most recent intitiative in February of last year - Google Buzz - was a bit of a damp squibb which failed to ignite the online passions.  What Google Buzz did achieve were numerous compaints about privacy which resulted in a reprimand from the US Federal Trade Commission.

So will Google+1 fare any better?

Its most impressive new feature is 'Hangout' which is group video and could potentially be a big competitor for Skype Video.  Google says:

"With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you're free, and spend time with your Circles. Face-to-face-to-face"

Apart from this functionality I don't think Facebook will feel seriously threatened by Google +1.

One Reason Google+ Needs To Be A Hit

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