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You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Thursday, 17 March 2011

.... And a set of plastic cups. IKEA's Desktop Branding

Sometimes the simplest digital branding ideas can be amongst the best.

Having lived for the past four years in a country with the Scandanavian retailer IKEA, it is easy to become reliant on the ease of redecoration at low cost.

Now that I have returned to another country where this retailer does not yet have a presence, I feel somewhat deprived (and it is not just the meatballs on the menu!). All however is not lost, as now there is a digital presence to remind me of their operation and product line.

Here's the innovative method of digital branding from IKEA.  Known for their low cost flatpack storage units they have translated these into a downloadable desktop set. The app comes from Hungarian agency Laboratory Ideas.

"From the beginning we tried to help you organize your home a better and more efficiently. The world is changing, but the challenge for us remains the same. So we created "e-folder set", a virtual version of the famous IKEA organizers."

So now you can virtually decorate your folders and screen to make it look more homely. A few clicks and you have practical, transparent shelving / storage units, where you can easily find anything.

Try it for yourself by downloading the zip file from this site.  Now I wonder what would be the result if the Subway brand was to do the same?
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