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Sunday, 23 January 2011

Make Me An Offer

A Groupon by any other name still smells as sweet.  Now one of the Web's biggest players is taking on the market leader and with its huge resources it should be an interesting battle.

With new CEO Larry Page at the helm we should see more passion and slightly less arrogance from Google and even more inspired innovation.

When Google's recent $6 billion bid for Groupon spluttered to a halt folks wondered what would be next.  Well now we know.

According to a report in Mashable Google Offers is the new kid on the discount coupon block.  Google's own fact sheet send to businesses claims that " Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email”
Google Offers Fact Sheet

The daily deal competitve lanscape is becoming increasingly crowded and it will be interesting to see what impact Google's announcement has on Groupon's recently announced $15billion IPO?

Google has also responded to Mashable when asked for confirmation about their Offers trial:

“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”

And so shall we.
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