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Friday, 24 September 2010

Coming Soon - Realtime Analytics For Twitter

Twitter has announced that they will be releasing an analytics package in the fourth quarter of this year.

This is good news as measuring the power of the 'tweet' is an inexact science at best.

Reportedly the focus will be on twitter stream activity, as there are already excellent tools such as Klout and Twitalyzer to measure the general performance of any given account.

WebTrends says that the product will leverage algorithms similar to the Twitter Resonance concept in order to show users which tweets are spreading, who is influential in their network, and more.

The emphasis is on real time in order to help users make adjustments on the fly to their tactics.
It is being created by the team Twitter acquired in June, which created Trendly.

Twitter had previously identified analytics as a potential revenue stream so it is both surprising and pleasing to see that they will be rolling this out as a free service.

Possibly they will offer a more comprehensive and paying service for businesses in the future?

For marketers who have thus far found it difficult to justify time and budget spent on Twitter marketing this development is very good news indeed.
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