Recent Endorsements

You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Saturday, 3 July 2010

Waze And Means

Tired of getting stuck in traffic?

Join the crowd, the crowd that is contributing to Waze, "a social mobile application providing free turn-by-turn navigation based on the live conditions of the road. 100% powered by users".

According to their promotional literature, "The more you drive, the better it gets".

I tried it for Singapore and got a live traffic report for Rome scrolling on the left hand side.  However these are teething challenges as the platform has not yet been widely adopted in the country.

The GPS powered Waze map provides plenty of advertising opportunities.  It is an excellent social service; to be more precise it is a driver generated service for drivers.
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