Showing posts with label infographic. Show all posts
Showing posts with label infographic. Show all posts
Tuesday, 9 September 2014
About Face/s - Instagram Revelations
Sunday, 3 August 2014
Tuesday, 5 March 2013
Friday, 15 February 2013
Something in the Water? Internet Pornography is Big Business
There must be something in the water in Elmhurst, Illinois? This town has the dubious distinction of being the number one place in in the USA for viewing pornography online.
As this infographic shows the traditionally religious day of rest, Sunday, is prime time for this activity and it only dissipates around Thanksgiving, no doubt due to the close proximity of other family members!
Like it or not, pornography on the web is big business - there are more than 24 million such sites on the Web and just over $3,000 every second is spent by those who view them. In the US alone Internet porn generates $2.8 billion per year and that figure needs to be measured against the estimated $4.9 billion that the industry generates globally
As this infographic shows the traditionally religious day of rest, Sunday, is prime time for this activity and it only dissipates around Thanksgiving, no doubt due to the close proximity of other family members!
Like it or not, pornography on the web is big business - there are more than 24 million such sites on the Web and just over $3,000 every second is spent by those who view them. In the US alone Internet porn generates $2.8 billion per year and that figure needs to be measured against the estimated $4.9 billion that the industry generates globally
Societal Effects
Setting aside any moral position on the subject, the evidence is fairly conclusive that apart from sheer economics, Internet pornography is having a major societal impact.
Ogi Ogas and Sai Gaddam undertook a large research study in the field of collective sexual identity. Gaddam, the co-author of their resulting publication “A Billion Wicked Thoughts" says that "Web porn has changed everything". Tastes once regarded as deviant more widespread.
Another report also shows that Internet porn is creating a generation of young men who are hopeless in the bedroom. "A 'paradoxical effect' is created whereby with each new thrill, or 'dopamine spike', the brain loses its ability to respond to dopamine signals, meaning that porn-users demand increasingly extreme experiences to become aroused"
But psychologist Michael Castleman takes a contrary view. In an earlier blog post he writes "The evidence clearly shows that from a social welfare perspective, porn causes no measurable harm. In fact, as porn viewing has soared, rates of syphilis, gonorrhea, teen sex, teen births, divorce, and rape have all substantially declined. If Internet porn affects society, oddly enough, it looks beneficial. Perhaps mental health professionals should encourage men to view it."
What ever the conclusions reached by research one fact remains; with 12% of Internet web sites pushing porn, it is likely to be around for a long time and be a huge money spinner for those who profit from the industry.
Thursday, 1 November 2012
Why Your Brand Needs Facebook
Your Facebook site is the place that users like to interact with your brand, possibly even more so than your corporate web site.
Even though this survey from Lab42 has a small sample of 1,000 compared to the estimated 900 million Facebook users, its finding reinforce the need for a robust and well maintained Facebook page.
87% Like brands on Facebook and only 13% said they did not. More importantly 82% felt that Facebook was great place to interact with brands and 35% of these folk felt that brands listened more to them on Facebook than elsewhere online.
Incentives remain the biggest motivation for people to follow brands on Facebook. Promotions, discounts and giveaways were the biggest motivation for 55% of respondents. Printing off a coupon was the top way that people interact with a brand page on Facebook and 77% felt they had saved money by Liking a brand on Facebook.
Too many posts though will turn off your Followers and make them Unlike the brand page.
However the news is not all good as some products have an uphill battle to get Likes. Adult novelty items, diet and weight loss products all are causes for embarrassment and the reason people are reticent about being associated with a brand that produces these. Perhaps somewhat surprisingly, Health and Wellness products rank third on the 'Like Embarrassment' scale.
Even though this survey from Lab42 has a small sample of 1,000 compared to the estimated 900 million Facebook users, its finding reinforce the need for a robust and well maintained Facebook page.
87% Like brands on Facebook and only 13% said they did not. More importantly 82% felt that Facebook was great place to interact with brands and 35% of these folk felt that brands listened more to them on Facebook than elsewhere online.
Incentives remain the biggest motivation for people to follow brands on Facebook. Promotions, discounts and giveaways were the biggest motivation for 55% of respondents. Printing off a coupon was the top way that people interact with a brand page on Facebook and 77% felt they had saved money by Liking a brand on Facebook.
Too many posts though will turn off your Followers and make them Unlike the brand page.
However the news is not all good as some products have an uphill battle to get Likes. Adult novelty items, diet and weight loss products all are causes for embarrassment and the reason people are reticent about being associated with a brand that produces these. Perhaps somewhat surprisingly, Health and Wellness products rank third on the 'Like Embarrassment' scale.
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| On Pinterest |
Gauri Sharma, the CEO of Lab42 says of the survey: "We feel these insights alone will spur brands to re-evaluate and question the effectiveness of marketing tactics directed at their Facebook consumers, as the findings directly challenge the notion that more likes equals more customer loyalty. For example, 46 percent have liked a brand that they have no intention of buying from, and of those, 52 percent liked a brand just to get a free item. Forty-six percent said they like brands even if they can’t afford the brand’s products.
While there’s no definitive answer of how every single brand should interact with their Facebook consumers to maximize the use of time, money and resources, we feel strongly that we’ve only begun to scratch the surface in truly understanding why consumers like specific brands and if their display of ‘loyalty’ on Facebook translates to a higher lifetime value."
Saturday, 8 September 2012
Going Down The 'Googla' - Bottom of the List For Sharing Stories
Google claims 170m Google+ users but other reports have said it is a ghost town, so what is the truth?
Findings released appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of social network users’ favoured channels.
Social media agency Umpf analysed 100 random online entertainment, health, business, technology and general news stories and looked at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users.
The findings show Twitter as the most active social network for sharing stories, followed by Facebook in second, LinkedIn third and Google+ last:
Jon Priestley, of PR and Social Media agency Umpf, said: “Our findings clearly show a gulf between Google+ user numbers and their willingness to share online content, particularly when compared to rival platforms such as Facebook and Twitter".
Findings released appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of social network users’ favoured channels.
Social media agency Umpf analysed 100 random online entertainment, health, business, technology and general news stories and looked at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users.
The findings show Twitter as the most active social network for sharing stories, followed by Facebook in second, LinkedIn third and Google+ last:
- For every 100million users of Twitter, 197.3 people were likely to share an online story
- For every 100million users of Facebook, 41.8 people were likely to share an online story
- For every 100million users of LinkedIn, 15.2 people were likely to share an online story
- For every 100million users of Google+, 6.0 people were likely to share an online story
Jon Priestley, of PR and Social Media agency Umpf, said: “Our findings clearly show a gulf between Google+ user numbers and their willingness to share online content, particularly when compared to rival platforms such as Facebook and Twitter".
Saturday, 21 July 2012
Friday, 22 June 2012
Tuesday, 15 May 2012
Social CRM A No-Brainer
There remains a common tendency to say 'social' and think 'marketing' but the social revolution of the past decade is broader than this narrow confine.
As the infographic below demonstrates the social customer of today is looking to 'participate' all four areas of Marketing, Sales, Feedback and Service & Support.
It would be fair to say that the adoption of marketing through social media is now mainstream and monitoring the 'buzz' is a growing realisation for SME's. The deficient segment of the mix is often direct interaction with the customer, or prospect, with lack time and staff resources being the common excuses.
Fully incorporating social CRM into a business is a bit of a 'no-brainer' when one considers the benefits:
As the infographic below demonstrates the social customer of today is looking to 'participate' all four areas of Marketing, Sales, Feedback and Service & Support.
It would be fair to say that the adoption of marketing through social media is now mainstream and monitoring the 'buzz' is a growing realisation for SME's. The deficient segment of the mix is often direct interaction with the customer, or prospect, with lack time and staff resources being the common excuses.
Fully incorporating social CRM into a business is a bit of a 'no-brainer' when one considers the benefits:
- Major cost saving in the marketing budget
- Greater opportunities to hook prospects
- Growing sales volumes through social channels
- The power of word-of-mouth recommendations to drive sales
Hubspot reports that 71% more likely to purchase based on social media referrals. It is the power of conversation driven social CRM that all businesses should strive to harness if they hope build their customer base and increase sales.
Social CRM should augment not supplant current business practices and needs to be meshed with other business strategies to be truly effective.
Monday, 2 April 2012
Saturday, 17 March 2012
Is Your Tweet Worth $5?
The answer would appear to be yes according to this infographic from Imbue Marketing. And 63% of companies surveyed stated that social media had improved their marketing.
Click here to see the larger version
Tuesday, 21 February 2012
Internet Usage Predictions for this Year
Although we are nearly two months in to 2012 it is interesting to note that some are predicting global internet growth of more than 3% this year. In the past five years internet usage has grown a whopping 121% showing just how reliant we are on it in our daily lives.
By the end of this year almost 76% of the world's population will be on the internet and according to the infographic more than half of us will suffer from a malady termed 'e-anxiety' if we can't check our email or Facebook page.
40% of us will be accessing social media from our mobile phone and it is predicted that there will be 62.8% more Tablets users with the majority using the iPad.
Monday, 16 January 2012
Mak'in Bacon
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| Can one make a case for Bacon? |
It is projected that Bacon will account for 80% of your incoming email by year's end and no, I am not telling 'porkies'!
So Bacon may well be legitimate email but too much of it will give you in-box thrombosis.
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