About Face/s - Instagram Revelations

If you use Instagram as a part of your marketing mix you will find these findings from Dan Zarrella of value.  Interestingly de-saturated images fare better than highly saturated ones.

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Colour My World

Ever thought about the importance of colour choice for your online presence?

Apart from the purely aesthetic reasons, top online brands tend to gravitate towards the same colour palette as this infographic demonstrates.

Source: colourlovers.com blog

And if you really wish to tie your media promotions together, you might also consider using the most popular colours of 2010.  By linking key words to the top three hues you stand a better chance of making the visual impression you had hoped for.

Source: colourlovers.com blog

The breakdown by social media is even more interesting.  Using colour preferences made by twitter users, who make use of a tool called 'themelon', it is possible to demonstrate demographic data analysis.

Related articles

• Make Your #NewTwitter Background Pretty With Themeleon (techcrunch.com)
• Revealed: the colour of the social web is the colour of Twitter (guardian.co.uk)