A Partnership With Fizz - Facebook and Coke

If you are on the look out for other creative winners in digital media also take a look at the Bees Award finalists and winners.
Categories included:

Best 140 Characters Message (SMS, Tweet)

• Best 140 Characters Message (SMS, Tweet) 
• Best Use of Micro-Blogging Platform
• Best Use of Social Media Platform
• Best Use of Mobile
• Best Relationship with Blogs
• Best Conversation with Customers / Engagement
• Best Use of Alternative Tools
• Best Use of Media Press Room
• Best Social CRM / Analytics
• Best Copywriting
• Best Art Direction
• Best Innovation
• Best Student Work
• Best Campaign
• Agency of the Year
• Client of the Year

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• Coke Abandons Plans for Campaign Websites to Invest in Social Media (hubspot.com)
• The Bees Awards Winners 2010 (mindjumpers.com)
• Facebook and Twitter - Their Big Secret (socialmediatoday.com)

Mixed Reviews For Facebook's "Non-Email"

In an earlier post we revealed that Facebook has plans to launch a competitive email platform.

There have been very mixed reviews of Facebook's new "email" system since its announcement by CEO, Mark Zuckerberg.

"Emailing by Facebook? Good luck" says the Guardian who describe it as fiendishly tricky.

Forbes describes it as a "big deal for business" and  social media in general as "the next big thing to improve productivity".

Gizmodo has the most practical analysis detailed the system as having every email, text, and chat in one place.

Facebook's stated aim is to automatically deliver messages where it thinks a user is most likely to see them, create a unified history of the messages, and filter the threads by relationship with the sender to create a Social Inbox.

But if the complexity of Facebook's new non-email system floors you, why not do the next best thing and follow comedian Jimmy Kimmel's advice in the video below; celebrate  "National Unfriend Day".




Related articles

• Emailing by Facebook? Good luck (guardian.co.uk)
• "Facebook Messages" Is Cool But Email Isn't Going Anywhere ! (techpluto.com)
• Why Facebook Messages Will Not Be My Primary Email (ghacks.net)
• In-Depth Review: Facebook's New Message Inbox Product (insidefacebook.com)

Facebook and Skype Deal Announced

Stop Press

Facebook and Skype have announced a tie up which will make it far easier to talk and chat through the social network.

This has been rumoured for some time and the new version of Skype for Windows will include a Facebook tab.

So when you upgrade to Skype 5.0 for Windows you will be able to sign in using Facebook Connect and use voice chat, SMS, make status updates, like and comment on Facebook posts from within the Skype desktop client.

Related articles

• Facebook and Skype deal to dial friends and family (bbc.co.uk)
• "The new Skype brings people together like never before" and related posts (about.skype.com)