Going Down The 'Googla' - Bottom of the List For Sharing Stories

Google claims 170m Google+ users but other reports have said it is a ghost town, so what is the truth?

Findings released appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of social network users’ favoured channels.

Social media agency Umpf analysed 100 random online entertainment, health, business, technology and general news stories and looked at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users.

The findings show Twitter as the most active social network for sharing stories, followed by Facebook in second, LinkedIn third and Google+ last:

1. For every 100million users of Twitter, 197.3 people were likely to share an online story
2. For every 100million users of Facebook, 41.8 people were likely to share an online story
3. For every 100million users of LinkedIn, 15.2 people were likely to share an online story
4. For every 100million users of Google+, 6.0 people were likely to share an online story

Whilst Google+ is the second largest of the four in terms of official users*, and despite it arguably being the best placed of all four to succeed – it was created by Google post-Twitter, post-Facebook and post-LinkedIn, and designed to be the most socially-integrated network (“Online sharing is awkward. Even broken. And we aim to fix it.”) – it performs the worst.

Jon Priestley, of PR and Social Media agency Umpf, said: “Our findings clearly show a gulf between Google+ user numbers and their willingness to share online content, particularly when compared to rival platforms such as Facebook and Twitter".

Visualising with Vizify

We live in a visual world as the recent and rapid success of Pinterest has demonstrated. Now three Geeks (their term, not mine) have come up with something after a coffee-fueled frenzy that has all the juice of a good interactive infographic.

Zuckerberg's Law states that the amount of online data about an individual doubles each year so they gathered their own data and tried to make sense of it all. They found the data disjointed and overwhelming: career history here, tweets there, check-in data everywhere.  Boring and incoherent is not a good look!

Enter Vizify, a network  acknowledging the fact  that you are more than the sum of your parts. Vizify creates one definitive, multidimensional, graphical biography.

Overview Screen

Twitter visualisation with sliding time scale

While it is early days and the network is by invitation only, getting an invite proved really easy.  The result of my 'dabbling' can be see here.

The other thing that impressed me about Vizify was its simplicity.  It is a simple matter to change the privacy settings, drag and drop content, colour your world or add new services

Easy to use editing panel

So if like me you like the idea of an interactive infographic for prospective employers and clients that presents your online biography in an exciting way, then Vizify is for you.

And while we are talking about new social media tools try out Skylines, which organises the world’s real-time photos. The platform indexes over 5 million photos a day sent through services Twitter, Instagram, Twitpic, Yfrog and Lockerz.

Skyline - real-time images as they happen

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