Recent Endorsements

You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support.
Simon Beardow - Deputy Director, British Council, Vietnam

Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

Wednesday, 28 May 2014

Singapore’s Top 100 People To Know - Nice To Be One Of Them

Nice to be identified as one of the "Singapore’s Top 100 People to Know Online", a list compiled by Sparkah Business Strategy.
Just goes to show that all of that tweeting and blogging over the years sometimes pays off in recognition and free advertising!

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Tuesday, 22 April 2014

11 Ideals That Will Change Your Communications

What is the optimum length of time for a presentation to clients? How long should we make make our company video?

These are just two of the questions that are answered in recent collated statistics from a variety of reputable online sources.

Here are eleven statistical findings that should guide your online and offline communications:

  1. The ideal length of a tweet is 100 characters
  2. The ideal length of a Facebook post is less than 40 characters
  3. The ideal length of a Google+ headline is less than 60 characters
  4. The ideal length of a headline is 6 words
  5. The ideal length of a blog post is 7 minutes, 1,600 words
  6. The ideal width of a paragraph is 40-55 characters
  7. The ideal length of an email subject line 28-39 characters
  8. The ideal length of a presentation is 18 minutes
  9. The ideal length of a web page title tag is 55 characters
  10. The ideal length of a domain name is 8 characters
  11. The ideal length of a YouTube is 3 to 3 1/2 minutes
And yes, I am aware that the headline for this post is seven words rather than six and that the content is less than  1,600 words; both of which are less than 'ideal'.  But we need to remind ourselves that 'ideals' are not absolutes.

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