You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support. Simon Beardow - Deputy Director, British Council, Vietnam
Showing posts with label Promoted Tweets. Show all posts
Showing posts with label Promoted Tweets. Show all posts
For some time people have been asking, how will Twitter make money? Apart from advertising what else is on the horizon for Twitter? It would seem that T Commerce might be one option.
Here are a couple of examples the Twitter CEO gives:
"When the Google IO conference was taking place, they tweeted the morning of the opening of the conference, 'Hey, you know, 100 tickets left, 550 bucks a piece, use this promotion code,' and then I think 11 minutes later tweeted, 'Sold them, thank you,' you know, $55,000 with one tweet in 13 minutes."
"The San Diego Chargers tweeted on a Saturday afternoon, 'We need to sell a thousand more tickets so the blackout can be lifted in San Diego tomorrow,' and 40 minutes later tweeted - or I think 40 minutes later or so tweeted, 'Sold those'."
If they can grab a share of a sales tweet the future of the company should be rosy.
Meet the new Twitter.The dual panel design no doubt will leave plenty of options for the placement of future advertising; a stable revenue stream is something the company has still not cracked.
Danny Sullivan in his review of the revamped design (incidentally code named "Phoenix" by Twitter engineers) notes the following improvements:
1) “Save This Search” Button & Filtering: The ability to save a search is made more noticable, and there are new filtering options, which I’ll explore more, further below.
2) Promoted Tweets: The ad-backed tweets, if available, continue to come above all other answers.
3) Top Tweets: Editorial picks from Twitter’s algorithm continue to be offered.
4) Most Recent Tweets: The latest results on your search topic. You can now also keep scrolling and scrolling to get more answers, which is nice.
5) People Results: Formerly called Name Results, and still including things that aren’t actually people, like companies, these now appear over to the right of the search results. You can drill down further into People Results matches by using either the “People” link in the filtering options at the top of the main search resutls or the “More people results” link directly.
During the media launch Twitter co-founder Evan Williams made the following claims:
"A new bird, a new experience, a new twitter.com starts rolling out today,"
"It’s an easier and richer experience, and a better way to discover what is new in your world."
The main advantage of the new format appears to be that users can view videos, pictures and detailed information from a micro-message quickly in the side-panel.
There is no longer the need to navigate away from the timeline showing the tweet stream from people you have chosen to follow.
Growth of Twitter shows no sign of abating with about 370,000 people signing up dailyand users firing off more than 90 million tweets each day, according to Williams.
