An App That Takes Journalism To Another level

The leading Swiss company Ringier have just launched a revolutionary and rather trendy 'Appazine'

An 'Appazine' for the unitiated is as its title suggests, a magazine styled app and Ringier's app is called The Collection.

The Collection is a multi-language offering, available currently in English, Chinese, French, German, with an intuivite user-interface.

As a monthly “appazine” The Collection will be exploring globally relevant topics which will excite and challenge top-tier audiences.  

The Collection

The first issue is covering a major upcoming event in an original and entertaining way.  The image from the apps screen shots (right) give a good idea as to what this event might be!

The experience guarantees to surprises at every swipe, tap or rub of the tablet screen.

This interactivity is made possible by a completely new 'Made in Switzerland' Content Management System.  Ringier's technology provides for a very dynamic and intuitive navigation within the app.

As with any publication it is the content that will capture and build an audience.  The Collection aims to have first-class articles, audio, photos and videos, inter-active elements will include panoramic photography, 3D digital animation, creative morphing, rubbing, X-Ray lens and much much more.

The Collection

With such a range of rich media to choose from The Collection should establish a new benchmark in inter-active design.  It looks as if Ringier is on to a winner with this app.  The ability to read the latest topics in such an exciting manner should guarantee its success.

Already users are giving it big wraps "This takes journalistic apps to a whole different level. Cool effects, new interface for a magazine".
2011 has been dubbed by the pundits as the "Year of the Tablet"  and as these devices become more part and parcel of our everyday lives, appazines such as The Collection will replace our more traditional reading matter.

I for one am looking forward to these exciting developments.



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Content Copyright And Fair Use

There is an  increasing vehemence in the manner that traditional media are pursuing blog owners who reproduce their content.

Take the recently reported case of the Las Vegas Review-Journal which is in litigious mood and according to an LA Times article is taking some 30 websites and blogs to court.

It raises the very important question - what is fair use?

Plagiarising large blogs of content from a third party site or publication is certainly not fair use.  If however one draws attention to the original;  reviewing and rewriting certain elements in the process, then this would appear to be deemed acceptable.

The advice in the article is that a publisher should:

• never republish more than three paragraphs
• always name your source
• always link to the original

Chris Crum of WebProNews quotes attorney John Burton "I strongly recommend receiving written authorization from the copyright holder prior to redistributing their work or link, especially if there is a commercial interest in why you are using the work"

The other side of this media argument is how frequently traditional media quote from online blogs, in many cases without prior permission being given by the content owner of an attribution made.  One example of this practice is given by Danny Sullivan in his blog Daggle

What all of the above really proves is just how threatened traditional media are by the rise of citizen journalism in the digital age.

It is quite appropriate that mainstream media who pay for, or commission, content should expect a financial return through its use.  This after all is their core business.

However it is very much a case of trying to close the gate after the horse has bolted as many of the global and local news stories now break through citizen journalism sources rather than traditional media.  Nothing is going to change this as it is now an established societal norm.

Perhaps the final word should be this video which has been viewed some 10 million times on YouTube.

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