Showing posts with label Infographics. Show all posts
Showing posts with label Infographics. Show all posts
Wednesday, 4 January 2012
Tuesday, 18 October 2011
How Content Helps SEO
Still struggling to get your product or service high in the search rankings? This infographic from Brafton might help.
Sunday, 4 September 2011
The Growth of Social Media
A couple of interesting observations can be made from this chart, recently release by Search Engine Journal:
- 75% of brand “likes” are coming from advertisements
- Mobile access to Facebook accounts has grown 200% in a year.
- The 50-64 Age demographic have recorded the sharpest rise in growth over two years
- 80% of companies use social media for recruitment and 95% of them use LinkedIn
Click on the Infographic to see the larger version
Friday, 19 August 2011
The Sweet Tweet Of Success - Getting Your Content Retweeted
Dan Zarrella is well known for his scientific study of social media and those of us wishing to harness the power of Twitter will find this infographic of significant interest.
A couple of key points:
- Focus on news communications and provide a link back to expanded content
- Be proactive in asking people to retweet what you have posted
There is also strong evidence that use of Twitter boosts your search rankings on major engines. These social signals are used to rank regular search results according to Danny Sullivan.
Other pointers for the Sweet Tweet of Success:
- Build your Followers base but remember that the quality of your following also counts, as the above Matt Cutts video explains.
- A retweet by a third party will be more valuable when it comes to search engine ranking, than one you retweet yourself
- Content relevance is important so if your tweets are on a theme or topic you will be more successful in achieving search engine visibility.
New Scientist recommends that you use don't use exclamation marks but do use question marks, as they pose questions which others are more likely to pass on.
Strong and positive words in your tweet are more likely to be re-tweeted than negative words. There is a reluctance to pass on rude or inflammatory language.
Paradoxically, if your use a negative emoticon in a tweet such as :-( you stand a greater chance of having it passed on than a emotive one such as :-) .
If you content is in the broader public interest then it will have a greater chance of success and this ties in with the Dan Zarrella recommendations above.
And the old adage of bad news travelling fastest holds true with Twitter. Bad or unpleasant news gets re-tweeted more frequently as does that which expresses strong sentiments around a topic. A tweet cloud related to the topic 'Norway' demonstrates this.
And if you want to find out how far your tweets are reaching trying using this tool. You may be surprised to learn just how many people have received your content.
And if you want to find out how far your tweets are reaching trying using this tool. You may be surprised to learn just how many people have received your content.
Monday, 24 January 2011
Welcome To The Twitterverse
According to Quantcast, Twitter.com saw a leap in US traffic from under 30 million users a month to nearly 80 million from September 2009 to December 2010, a growth which has changed the landscape of Twitter applications in many ways.
There is a huge galaxy of applications and services orbiting the Twitter core. So numerous are they that it is difficult to wade through the plethora of widgets, apps and services that do almost anything you desire.
The infographic is a single visualisation designed to inform brands, individuals and organizations about the thousands of Twitter applications available today.
It highlights applications in 19 different rings ranging from branding and geolocation to Twitter search and marketing.
Ring 2: Geographics
Ring 3: Interest Graph
Ring 4: Dashboard
Ring 5: Event Management
Ring 6: Live Streaming
Ring 7: Geo Location
Ring 8: Relationships
Ring 9: Marketing and Advertising
Ring 10: Rich Media Ring 11: Communication Management
Ring 12: Research and Analysis Ring 13: Stream Management
Ring 14: Mobile Applications Ring 15: Trends Ring 16: Social CRM
Ring 17: Influence and Resonance
Ring 18: Twitter Search
Ring 19: Causation
Download a high resolution version of the Twitterverse infographic here.
Paul Fabretti points out that this graphic shows just how important these peripheral services have become to the core application.
"Understanding how effective API’s can be is to understand why Twitter has grown so significantly – give people (developers in this case) the freedom to use you/your service to create things of value for them is a sometimes invaluable thing to do."
And if you haven't already done so, visit oneforty for social media tools that may be of use to you and your business.
Saturday, 25 December 2010
Spinning, Spinning, Spinning - The Social Evolution of Customer Relationship Management
The world is spinning, or should that be the world is full of spin?
Traditional CRM has morphed into a far more interesting, and in many ways challenging, activity.
From a PR perspective, the brave new world of CRM looks like this:
It is the collaborative action of customers that is the most important dynamic. Company buzz is built by customers and PR attempts to influence this conversation can only go so far.
Often the best ideas for innovation come for the customer and not from within an enterprise. Similarly customers needs and support can be gauged by what is shared in social media conversations.
To put it bluntly, a company that does not engage through social media, is not nimble enough to quickly innovate and respond to the needs of the customer, or fails to monitor the Buzz, is dead in the water.
Reference:
11 Search Trends for 2011
Social Media Marketing Trends for 2011 – Part 1 Part 2
Bing Social
Traditional CRM has morphed into a far more interesting, and in many ways challenging, activity.
From a PR perspective, the brave new world of CRM looks like this:
Source: GetSatisfaction.com
This means that 77% of customers search on social media sites for coupons and incentives and 60% of users have regular interaction with companies through social media.
There is however one basic flaw in the above; it is the customer who initiates the conversation not the PR company. The above infographic is a very PR-centric perspective of the world - a world that has rapidly moved on.
And as Mike Boysen explains:
"This is what PR people don’t seem to understand. Our CRM customers still have to do their jobs. CRM is not about PR – it will never be about PR. But, they do need to understand why customers may be making new demands of them. This social customer infographic clearly explains it. It needs no further explanation as far as I’m concerned. It’s simply time to move on. Some will be consulting, others will be flipping burgers."
 |
| Source: Mark Tamis |
It is the collaborative action of customers that is the most important dynamic. Company buzz is built by customers and PR attempts to influence this conversation can only go so far.
Often the best ideas for innovation come for the customer and not from within an enterprise. Similarly customers needs and support can be gauged by what is shared in social media conversations.
To put it bluntly, a company that does not engage through social media, is not nimble enough to quickly innovate and respond to the needs of the customer, or fails to monitor the Buzz, is dead in the water.
Reference:
11 Search Trends for 2011
Social Media Marketing Trends for 2011 – Part 1 Part 2
Bing Social
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