You've left us really enthused about the whole digital dimension and we're looking forward to developing our plan with your support. Simon Beardow - Deputy Director, British Council, Vietnam
Providing referral tools on a site, is an important marketing element that no marketer or online publisher should ignore.
There are several free options and one of the best is AddThis. One billion users monthly are reached through this sharing platform and, according to their media, AddThis is installed on more than 7 million domains. That is a lot of exposure.
I have used AddThis on one of my own sites and the results (above chart ) mirror those of the infographic produced by the company.
Email is the most prevalent use, with Facebook close behind and Twitter catching up fast.
Here is the AddThis breakdown of sharing statistics for 2010:
“A socioeconomic groundswell that will transform the way companies think about their value propositions.”
Ted describes the presenter, Rachel Botsman, as:
"... a social innovator who writes, consults, and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live."
P2P file sharing and online technologies are transforming the way we share and trade, and on a scale that was never before dreamed of.
When all is said and done, the Collaborative Consumption model is a logical extension of the social media revolution.
This infographic shows the rise of collaborative consumption, including figures from LendingClub, a US p2p lender.
There are four fundamental forces that are reshaping global consumption behavior: the global recession, the re-emphasis on community, broader environmental awareness, and online networking technologies.
Online sharing can contribute to profit making. Businesses such as EBay and new Zealand's premier site, TradeMe, have already harnessed the power of collaborative consumption or to put it in simple terms "sharing".
