Seven Places Where Facebook Isn't Number One

Clearly Japan is still more enamoured with Twitter than they are with Facebook but the latter is catching up fast. A year from now it is quite possible that Facebook will supplant Twitter as the social media platform of choice.

According to comScore who conducted the research in 40 markets, Facebook reached 55% of the world's online audience in October 2011.  It also accounted for three of every four minutes spent networking on social media platforms, and one of every seven minutes on the entire web.

There are six other countries where Facebook is yet to rule.

• In Brazil, Orkut still reigns (232 average minutes per visitor) but Facebook (205 average minutes per visitor) is catching up fast. 298.5% growth in Facebook usage over the past 12 months.
• In Poland the indigenous Nasza-Klasa.pl is about to lose its ranks as #1 to Facebook
• In Russia Facebook does not get a look-in. 

• Naver.com Cafe and Cyworld are vying for top spot in South Korea
• Facebook is not number one in Vietnam although it should be noted that comScore does not collect data from that country
• It doesn't have a presence in China

And here is how Facebook has risen in recent years, overtaking locally-grown platforms

Facebook growth remains highest in countries that are often termed "developing markets" e.g. Indonesia, India, Brazil and the Philippines.

The only country in the world where Facebook's presence over 12 months has actually decreased is Canada, which a -1% growth over 2011.

And lest we forget, the global audience for Facebook currently stands at 797,952,700.

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BRICS, CIVETS And Emerging Market Opportunities

Image via Wikipedia

The Nielsen’s Consumer 360 conference revealed some interesting trends and oppportunities.  One presentation of particular interest was that given by Consumer Insights' Hany Mwafy and James Russo (video below).

The digital centre of gravity (as they expressed it) is moving more towards emerging economies and away from the traditional hubs of Europe and the USA.

Growth and profit will happen in  countries such as Brazil, Russia, India and China, often referred to as the BRIC grouping.  It is estimated that by 2014 growth in BRIC will be 61.3% from 2008 baseline.  This needs to be compared with the G7 (U.S., U.K, France, Italy, Germany, Canada and Japan) projected growth of just 12.8%.

Some trends to watch:

• By 2030, the developing world’s middle class will be larger than the total populations of Europe, Japan and the United States combined.
• The female economy.Women now control almost $12 trillion of the $18 trillion in global consumer spending.
• Mobile phones are bringing the Internet to previously unconnected consumers.
• Average daily TV viewing worldwide in 2009 was a record 192 minutes
• The Middle East, in particular, is experiencing phenomenal growth and Egypt’s middle class is growing and is increasingly connected
• Fifty-eight-million Egyptians are mobile subscribers

And while we are at it, let's not forget the CIVETS as other pundits are already predicting that Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa will take over as the new BRICs.

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• After BRICs, look to CIVETS for growth - HSBC CEO (reuters.com)
• Facebook COO Sandberg says e-mail may become obsolete (social.venturebeat.com)