Global Social Media Check Up 2012

As this presentation shows companies have adapted their marketing practice to embrace the use of social media.

A couple of key findings:

• Twitter is the most popular social network among Fortune‘s Global 100 companies.
• 79% of company Twitter accounts engage users using @mentions
• Pinterest is being increasingly used to highlight products and services in a visual manner
• Twitter is the most popular network for company use in Latin America
• Many companies are using more than one social media account on the same network. This is especially so in Europe where there is the challenge of multiple languages
• Companies in Asia are using different channels to communicate
• Mobile Web, Visual Storytelling and Social Enterprise are the three big trends in the Asia Pacific region.

The presentation can be downloaded here.