Using The Road As A Canvas

The Fun Theory for Volkswagen has won the Cannes Cyber Grand Prix.

But for my money the Nike Chalkbot campaign was more innovative (see video below).  It is a very clever amalgam of actual and virtual technologies.

It also raised over $US 4 million for Lance Armstrong's foundation Livestrong

According to reports, 36,000 user generated messages were posted to Chalkbot.

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