How People Choose To Spend Their Time Online

More than half of all social network users spy on their partners according to the statistics recently released by Go-Gulf.com.

The heaviest users of online shopping are the Chinese who spend the maximum time of more than 5 hours per week.

Brazilians are amongst the most sociable with averaging 480 friends per user and the Japanese are at the other end of the spectrum with an average of only 29.

Seeing The 'TV Light'

A large segment of the population don't bother too much about TV watching. They are often referred to as 'Light TV Viewers'.

31% of the18 to 49 age demographic spend an average of 39 minutes per day watching TV, so where can advertisers get better bang for their buck?

Google would have you believe that they and YouTube are better options for advert retention. TV by itself misses a whopping 63% of this target market, but with the addition of online there is a 27% increase in brand impression rate.