Pinning To Twitter

If you have plunged into pinning on Pinterest then you will not doubt be considering how you can spread Pinterest content seamlessly to your Twitter account.

This is not as difficult as it might first sound.  Fortuitously a minor tweaking of the URL address of a Pinterest board is all that is required.  Each has its own web address (URL) and these end with a forward slash ( / )

Each Board has its own distinctive URL.

Step One: Change this URL address into that of an RSS feed simply by removing the forward slash ( / ) and replacing it with .rss

Step Two: Copy this new URL address and check it by pasting it into the address bar of an IE browser.

The RSS Feed will look something like this

Note: If you want to promote your entire Pinterest activity rather than an individual board then misplay add the prefix feed.rss after the URL e.g.  https://pinterest.com/digitalc/feed.rss

Step Three:  Now use this new URL address to set up an automatic RSS feed into your twitter account.  There are two free options that you might care to use -  Hootsuite or Twitterfeed. My personal preference is Twitterfeed, as Hootsuite is restricted to just two RSS feeds in their free account option.

Note: Sign into the twitter account that you want the RSS feed to appear in before opening either Twitterfeed or Hootsuite; use a new window for either of these two platforms.

Step Four: Here is the Twitterfeed process after you have logged in.

Name your feed and add the RSS- test it then go to Step 2

So now you have created a cross between a 'Pin' and a 'Tweet' -  a 'Peet' perhaps?

Related articles

• From Mashable- How to Track Your Website's Content on Pinterest

Social Log-Ins Improve E-Commerce

Using a social login and social sharing will increase engagement and conversion.

According to a recent study by Monetate just under a half of all US consumers prefer to use a social log-in when creating a new or guest account on an e-commerce site.

Facebook was by far the most popular with 60% of US consumers preferring to log in through this platform. LinkedIn was the least popular at 7%

Product reviews figure highly on social media habits with 68% of consumers preferring to use social media for this purpose.

Being able to comment after signing on using social media also increases the time exposure a site has. Consumers who can't sign on and comment or share spend two thirds less time on a site compared to those that can.

One of the big attraction of a social log-in is that it is rapid and this increases user adoption. Spamming is also reduced as social networks are rigorous in eliminating duplicate accounts and auhtenticating people who sign up.

If you are not sure how to integrate social log-ins into your site you might consider using a third party service such as Gigya.

Related articles

• How do social logins and sharing affect e-commerce: infographic (econsultancy.com)