If you are selling something and planning to use social media to do so, does Facebook or Pinterest offer the best chance of delivering what...

Using a social login and social sharing will increase engagement and conversion. According to a recent study by Monetate just under a hal...

According to a recent Nielsen report, South East Asian's respond well to advertising delivered on social media and mobile phones. 73% ...

Not good news for retailers. Nielsen Wire reports the re emergence of recessionary attitudes.  Their key findings are: 58% of global onlin...

According to a recent Neilsen report, women text and talk more than men.   Consumers over 55 are less inclined to text than others but al...

This recent Nielsen survey is revealing and confirms just how influential the new online social environment has become for brand recogniti...